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Effective SEO... Possible Without
Social Media?
 by Douglas Lim
... Now the SEO landscape is changing again with the advent of community engagement (i.e. social media). There were rumblings in the SEO world that Google was going to take into account social media signals as part of their search ranking algorithm. Now, without a doubt, that time has come. SEOMoz surveyed hundreds of the world's best search marketers in 2011 to present a report on what factors affect SEO the most along with future factors that would have the most impact...
Quite clearly, social media is playing a huge part in the search rankings and will continue to play a bigger part. Alongside this, I've found from my own testing of ranking websites, you cannot ignore social media in your SEO strategy. In fact, what we are seeing is that Google are now recognizing that websites ranking at the top which may have thousands of back links need social proof. They need to have had people Facebook like their page, tweet their page, Google +1 their page or share their page on LinkedIn. This is where the human element comes into effect that people can now validate the quality of pages by using social media and sharing it amongst their followers and friends...
Continue for 5 Tips to utilize social media in your SEO strategy >
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Staples Push Contest
That Was Easy!
Liqui-Site has entered the Staples Push contest on Facebook, and if all goes well, we've got a shot at a TV commercial! If you're a Facebook user, vote for our 15-second video (once daily) > CLICK HERE
Contest ends March 14th... Thanks for voting!
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Issue 20 // February 2012
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New Beginnings.
We're just over a month in, and 2012 is already proving to be a different kind of year. No, we're not talking apocalyptic "different", but a brand new energy that's palpable! We've been hearing it from clients and colleagues alike: 2012 is the year of new beginnings!
 Liqui-Site Designs, Inc. is very proud to welcome Melissa Finnigan, Senior Account Director to the Liqui-Team.
Melissa's background is in new business development and project management, specifically in the healthcare industry. She's been here for just over a week and is already an integral part of the team. Send her a quick email to say hello! mfinnigan@liqui-site.com
Ever wonder if your website's rank within the search engines is affected by your organization's use of social media? Well, the answer is yes... but instead of taking our word for it, we've invited SEO consultant, Douglas Lim to explain further in a guest blog post: Effective SEO... Possible Without Social Media? Click to read Doug's guest blog post, or start reading at left.
We'd love to hear from you. Whether it's a website-related question, advice needed on social media strategy, or a recommendation for the best online tool for the job at hand, we're here to help. Email or call toll-free, 1-855-WEB-PLUS.
To new beginnings and continued relationships,
Kelly L Campbell
President & Creative DirectorLiqui-Site Designs Inc. www.liqui-site.comExperience our commitment to you, from the very first conversation.
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GOOGLE // CHANGE IS GOOD, RIGHT?
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 This month, let's focus on the huge changes Google is implementing. On March 1st, Google's new privacy policy will be in full effect, and some websites will have already lost their coveted rankings. What Google changes mean to you as a searcher:
Google says that they're new policy reflects a "single product experience in order to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease". If you're signed into Google, they can suggest search queries -- or tailor your search results -- based on the interests you've expressed in Google+, Gmail, and YouTube. They'll better understand which version of "Pink" (singer, color, brand name) or "Jaguar" (car, animal or Mac operating system) you're searching for AND get you those results faster!
What Google changes mean for your website:
If your website has several ads "above the fold", Google will penalize you by bumping it down in rank. It's all part of their new "Page Layout Algorithm". No ads? No worries! Also, sites with little content didn't fare well in 2011, and as Google constantly tweaks their end of things, the same will hold true for a long time to come: Content is king. Beyond that, getting that content, with back links, on quality sites, blogs, directories, etc. will only help you win the popularity contest that is Google.
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NEW CLIENTS //
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We're proud to welcome the following clients to our growing Liqui-Site family. For a few, it's "welcome back" for a brand new project. "When we say we love our clients, we're not kidding!"
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