Just as Google Analytics measures and reports on  website statistics, our new Social ROI program provides granular demographic information on your community (fans, followers, connections and subscribers) - including gender, age, interests, geography, education, employment, referral links and more. More importantly, Social ROI enables businesses to create goals, track campaigns and promote their offerings through their social channels. Now, you CAN measure the conversion results in actual dollars.

Discovering conversations by keyword across all channels saves time and can lead to providing value, cherry-picking prospects or see who's talking about your brand to better manage "online PR".

Simply put, Social ROI answers the question, "Is social media worth the effort?"

Find out with a 30-Day FREE TRIAL. No credit card required for signup.  

Learn more and view all Social ROI plans >

by Kelly Campbell     

On October 31, 2011, Facebook disabled two features on Pages: the Reviews tab and the Discussions tab. Personally, the Discussions tab never did much for me. The action is on the Wall, we all know that. But Reviews? Those are super important, not only for the credibility of the business but also for the prospects who want to know what previous clients or customers of a particular company had to say - in their own words. And as another blogger so aptly put it "I don't think 'Recommend' is the best description for this, because you are basically giving a review, which could even be negative." He's right.

And now we have what Facebook deems a better, more engaging solution called Recommendations. I'm not sure about that, but I do know that (a) it's harder to find on the right hand side of the Page (when all of the other tabs are located on the left), and (b) all of the previous content has vanished into cyberspace. Continue >

Subscribe to our blog feed in your web browser.