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| There seems to be a lot of misconception surrounding what a tagline
is, what it isn't, and how it can used to strengthen a brand.
In
this past week alone, we identified a similar problem in the branding
of two of our newest clients. One had a tagline that was comprised of a
string of adjectives, and the other didn't have a tagline at all.
It's
a difficult conversation to have with any business owner - that there
would be a flaw in the brand that they've built from the ground up.
However, when we explain the three types of taglines (Promise, Call to
Action, and Memory), and how to craft a tagline that will help to
increase sales, a raise of the eyebrows usually ensues.
Continue...
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| NEW CLIENTS //
| We're proud to welcome the following businesses to our growing family of
clientele:
- Mini Graphics, Inc.
- Zen Hydroponics
- TRY
Coaching
Below are a few websites we've recently
launched:
- Bender
Ciccotto CPAs
- RBC NYC Espresso Bar
-
The Pond Shack
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With Spring comes growth -- and lots of it!
We're helping many new businesses to bloom with branding, print work and website development. In fact, I recently wrote an article on the subject for the Hudson Valley Business Journal, entitled "Spring Cleaning... For Your Brand". Click to download the article. (PDF)
Please welcome our two newest web designers / producers to the Liqui-Site Team:
 Matthew
Ell
Web Design Production Specialist
A graduate of School of Visual Arts (SVA) in New York City, Matt brings a fresh style for website design to the team. Matt is well versed in CSS as well as implementation of content management systems. Email him at mell@liqui-site.com.
 Christopher Vaccaro
Web Design Production Specialist
Chris consistently executes strong design concepts for web, and is an expert in producing complex site designs in CSS/HTML. He holds a BFA in Graphic Design from St. Thomas Aquinas College in NY. Email cvaccaro@liqui-site.com.
Please note that Liqui-Site will be closed for Spring vacation until Monday, May 3rd.
Stay tuned for a big
announcement (and invitation) in June!
Kelly L Campbell
President & Creative Director
Liqui-Site Designs Inc.
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CASE STUDY //
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Jawonio, Inc., headquartered in New City, NY, serves to advance the independence, well-being and equality of people with disabilities or special needs.
Liqui-Site re-branded the 60-year old non-profit organization by creating an identity that represented Jawonio's spectrum-of-life consumer services, with a more current feel and human touch - keeping in mind that "Jawonio" comes from a local Native American word meaning independence.
Jawonio's Director of Communications, Diana Hess said, "We are thrilled with the creativity and functionality of the new branding and website. Jawonio NJ needed a web presence where families could find services for their disabled child, relative or loved one. We believe families will now feel the warmth and diversity in our service offerings and learn how we can help. Thank you Liqui-Site!"
Let us know what you think: www.JawonioNJ.org
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As always, we pride ourselves on transparency with costs, staying within your allocated budget, and providing design, development and SEO that blows your competition out of the water! Click to learn more about our complimentary website evaluations for search engine optimization (SEO), inbound marketing and brand consistency purposes.
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