| Small Business Leader
Marian Banker, MBA, Business Leadership Coach, and creator of the Business Success System. |
|
| "Lead Your Business to Success" |
ISSUE #120
September 2009 |
|
|
|
Note from Marian,,
 My husband, Marty, and I celebrated our 31st
anniversary (OMG that's a long time) in August. That's us on our wedding day,
August 11, 1978.
What I've learned from living in this partnership
is that as unique individuals with different opinions, interests and talents, only some
of them come together in our marriage. What seems to work really well and
reinforce the partnership is when we are working on something together toward a common
goal. It could be planning a vacation, looking for an investment, buying a
piece of artwork, deciding on what color to paint a room, planning for our
retirement, or something as simple as what to have for dinner. We each have the
same goal, but our contribution and perspective may be different.
That's the nature of business partnerships
also. As long as there's a purpose and mutually agreed upon goal you have a
foundation for a partnership, whether it's a long or a short term arrangement.
| |
This month our feature article, "The
Partnership Model for Growth and Profit" gives insight into how you can benefit
from this model. And the FREE Successful Partnerships Teleclass on September 16th,
"How to Turn Your Business into a Fast-Track Growth Machine",
covers the why, what, when and how to accelerate your growth and success using
one or more partnerships.
Stop struggling all alone; create valuable
partnerships that can provide you with what you need to grow and thrive.
Have you thought about your business being
more than just a source of income? It may have the potential to become a
salable asset...if you plan for it. Join me and guest expert, Nina Kaufman, Esq.,
for our September 22nd Brain Exchange Roundtable, "Is Your Business a Salable Asset?".
It's going to be a popular topic so sign up early to reserve your seat. Limit
is 12 attendees. Hope to see you there.
To your success!
Marian Banker
Publisher
Small Business Leader
|
 One Page Marketing Plan
Everything you need to create a Marketing Plan specific and timely to your business. You'll be amazed at how easy it is when you know the exact steps to follow. It's more than an e-book; it's a "system"; based on the same take command principles used in all the Business Success System materials.
|
| Successful Partnerships FREE Teleclass
How to Turn Your Business into a Fast-Track Growth Machine
Wednesday, September 16, 2009, 1 - 2 p.m. EDT
Did you know that one of the least expensive ways to
grow your business is through some form of partnership? In this one-hour free
teleclass you'll learn the steps and strategies to increase your market share,
open new markets, make more sales and achieve your growth goals, with less
expense and in shorter time than doing it alone.
Click here for registration and details.
|
| Brain Exchange Roundtable
 Topic: "Is Your Business a Salable Asset?"
Date: Tuesday, September 22, 2009, 6:00 - 8:00 p.m. EDT
Location: City Space Virtual Offices at 817 Broadway, New York
City.
The Roundtable is a great format for gaining new ideas, new resources
and new connections. This month's guest expert is Nina Kaufman, Esq. an
award-winning attorney, author, speaker and contributor to Entrepreneur
Magazine online. Nina will offer strategies and tips for creating a business
that provides long-term benefits, not just short-term income. Register now to save your spot,
|
| Feature Article
The Partnership Model for Growth and
Profit
By Marian Banker
 If you're
thinking a partnership is a business with one or more equity owners, you're
absolutely correct. But the terms partner and partnership have a much broader
meaning in usage. Read or listen to the business news and you'll hear lots
about business partnerships. Businesses large and small are growing through
partnerships.
Dallas
Business Journal reports, "American Airlines has forged a three-year
marketing partnership with National Football League's New England
Patriots."
Reuters states, "Jamie Kennedy
partners with Yoostar (tm) to create original viral content and launch the
Yoostar Comedy Channel"
Wall Street
Journal announces, "Google and SpotMixer expand partnership to include
In-Stream video advertising.
These
partnerships have a specific purpose and goals, as should all partnerships.
What's
great about these types of partnerships is they can be consummated under a
variety of terms and options. To learn more about the partnership options
review my webinar, "How to Grow Your Business Using Partnerships".
By using the broad partnership model
you can:
- Expand
your market
-
Create
new or improved products
-
Add
capacity
-
Gain
new resources.
For the small business some of the
real advantages of the partnership model are you don't have to:
- Add
staff
-
Commit
additional resources
-
Spend
time learning or providing what someone else can do faster, cheaper and better
-
Reinvent
what someone else has already built.
What's common to all partnerships is
the potential for mutual benefit.
One party may gain more than the other, but that's OK as long as it's
understood and agreed. And each must realize their expected benefit or the
partnership will not be successful. Typically the specific gain for each
partner will be different based on the role they play.
For a business partnership to be
successful all terms must be clarified, documented and agreed to by the
parties. Verbal
agreements are a great place to start, but if they're not documented in the
beginning, you're setting yourself up for future problems. Your partnership
agreement can be changed, of course, but until it is, the partnership agreement
is the document by which you are bound.
To get started using partnerships,
determine what you want to accomplish in your business. What do you need in order to
accomplish it? Who can provide what you need? Your specialty and expertise will
likely fill the need of someone else's business objectives. What can you
provide in return? You're looking for the right fit.
To find potential partners, think
about who within your existing network
might have what you need or to whom
you might be able to offer your
"value". Seek opportunities to help others.
Let your needs and interests be known. Use the internet and its capabilities to
get the word out that you are seeking a "partner" for a specific purpose and
goal.
To learn
more about the principles and processes of getting your business into growth
mode with a partnership designed to help you meet your goals, register for the
September 16th FREE Successful Partnerships Teleclass, "How to Turn Your Business into a Fast-Track Growth Machine", The emphasis will be on using partnerships for growth.
 |
Success Tip
Capturing the emotion of
your prospect is key to making the sale. You may start in the head, but eventually it
has to feel right and satisfy some emotional need. Determine the emotional need
that your product or service fulfills and employ it in your marketing messages.
|
Business Success System Course
 Want your own Personal Roadmap to Business Success? Take Command of Your Business with the Prime Strategies Business Success System Course. Gain the confidence to make well-calculated strategic business decisions in spite of challenges and crossroads.
Included is a step-by-step guidebook, interactive tools to organize your thinking and your actions, plus coaching audios to support you as you take each step in the system. It's totally risk f*r*e*e because it comes with a 100% satisfaction *guarantee*. Learn more... |
About The Publisher & Feedback
ABOUT THE PUBLISHER:
Marian Banker has been publishing Small Business Leader since January, 1999. Her focus is on bringing to the busy entrepreneur a quick look into the current world of small business from the perspective she's gained through coaching, consulting and training entrepreneurs in both service and product based businesses.
Marian offers individual coaching, business support groups, seminars and workshops on topics of critical interest to small business owners. Her monthly Lunchtime Telephone Roundtable has proven to be a popular way for business owners to come together around a specific business topic without leaving their office. See notice about this month's topic in the content above.
To learn more about her services, visit http://primestrategies.com.
FEEDBACK:
Your feedback is always appreciated. Please write to marian@primestrategies.com.
If you've enjoyed this issue of SMALL BUSINESS LEADER and aren't already a subscriber, now's the time to subscribe.
To Subscribe or Unsubscribe go to http://www.primestrategies.com/newsletter
COPYRIGHT 2009 SMALL BUSINESS LEADER
A publication of Prime Strategies, 333 East 23rd St., New York, NY 10010
http://primestrategies.com
Notice and Disclaimer:
Small Business Leader is published the first week of each month. You are receiving this message because you have specifically requested it through our web site or requested to be subscribed by e-mail. In addition to the monthly newsletter you may receive invitations and special offers made available to our subscribers. We will not share your e-mail address with any third party.
Of course, I'm open to your including my content in your publication with proper attribution. You must, however, obtain my written permission first. Thanks!
Content in the SBL is for information purposes only and should not be construed as specific advice.
| |
|
|
|
