Dinner Cruise | September 14th at 6:30pm
The Hangar is our dinner of choice this month. It is a restaurant located inside Albert Whitted Airport. Meet us at the shop at 6:30pm. This is a great way to get to meet other people who like bikes, socializing, and great food.
Breast Cancer Awareness Ride | October 13th - 10 am 
One in every eight women in the US gets breast cancer in her lifetime. The goal of the Trek Women Breast Cancer Awareness Ride is not only for breast cancer research, but to raise awareness of the importance of breast health in a fun, supportive environment. This ride is for everyone. Two rides 10 and 25 mile. The ride is $25.00 and
100% of the money goes to the
Breast Cancer Research Foundation.
Sign up online here.
Meet the staff | Jase Severance
Hello. I'm Jase and I've been living and breathing cycling since removing the training wheels from my Schwinn Stingray in Louisville, KY when I was the age of five. I recently relocated to St.Pete with my wife and children from Duelmen, Germany.
After meeting my wife on a European vacation in 2000, I decided to move to her hometown in Munsterland and start an apprenticeship as a certified motorcycle/bicycle mechanic. After completing the program and working full time in the cycling industry, I began managing the workshop for my wife's 200 year-old family-owned bicycle and sewing machine shop. In my free time, I enjoyed riding with the local chapter of the German Cyclists Federation. I eventually became a licensed tour guide with that group.
I have a few goals at the Trek Store.
1) Promote cycling as an everyday part of life. In the last 6 months I've logged approximately 1,500 miles between my free time and on my daily 15 mile commute. It is easy to utilize the bicycle for commuting, shopping, staying fit, and spending time with family and friends. Cycling sets a good example for motorists and improves our overall health as well as the environment.
2) Lead local bicycle tours with the goal to enjoy outdoors and socializing. I'm currently guiding the Dinner Cruise on the 2nd Friday of each month. In the near future, I would like to guide a hybrid bicycle tour to the Saturday Morning Market in St.Pete.
3) Open people's minds to the Pedalec ( Electric Bicycles) These are very common overseas and will eventually have their place here. They are so much fun to ride. Once you have had that experience, you will most likely want one, too.
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Trade-UP | Helmet Program
If you buy a new helmet you can bring it back
within 3 years and trade it in for 15% off a new one.
Bring in Your Old helmet and receive 10% off a new one.
Go By Bike | Computer Challenge
When you add a Trip 1 computer (valued at $30.00) to your new bicycle purchase and log 250 miles*, bring it in, show it off,
and receive an in-store credit for the computer.
*no time limit....no fine print
Red Shield | Wear and Tear
Even
the best products can wear out. When they do repairs can
be costly. Trek's Red Shield Wear and Tear program covers repairs including parts and labor for either 3 or 5 years from the date of purchase of your bike. Most major components are repaired or replaced for free with no deductible or hidden expenses. Get peace of mind. 
