Push, Drag or Pull Sale | Donate and Save 
We have partnered with The Christmas Toy Shop to make sure that no child will be without a Christmas. Last year they helped over 1000 families (with over 1000 bicycles given as gifts).During the month of October, we give a 10% discount on any regularly priced bicycle for a bicycle donation (Bicycle must be in working order).
Bicycle Bash | Celebrate Bicycling
SWFBUD (South West Florida Bicycle United Dealers) is proud to announce that the 2011 Bicycle Bash Festival, presented by Cure on Wheels is scheduled for Nov. 6 from 10 am to 4 pm at beautiful Flatwoods County Park off Morris Bridge Road outside Tampa.The Bicycle Bash attracts bicyclists of all backgrounds -- casual neighborhood bicyclists, roadies and mountain bikers to urban cyclists, BMX enthusiasts and bike commuters. The Bicycle Bash is a fun day to celebrate bicycling, enjoy music and eat food at beautiful Flatwoods Park, where both road bicyclists and mountain bikers enjoy riding.
Cure on Wheels | Moving toward a world without Cancer
This year's event will be on November 5th and promises to be
and better than ever. Sign up to do one of several different rides: from 7 miles to 100 miles on a road bike, or 15 to 45 mile mountain bike ride. Get more details on fundraising and incentives here. If you're not into riding long distances, then you can volunteer or just make a donation. All efforts are sincerely appreciated and never go unnoticed with the Cure on Wheels organization.
Art Arbor | November 5th & 6th 
Artists from all over the nation will line the shaded paths to display and sell their work at the 31st anniversary of the Art Arbor Family Festival. Don't miss out on this opportunity to get a head start on your holiday shopping and delight someone you care about with a truly unique, hand-made gift. This is one of the last wild spots in our area. A great place to ride your bicycle. Support this preserve through this fantastic festival.
Holiday Specials | V.I.P. PASS
On Wednesday November 23rd at 5:00 pm the entire store will be on sale for you our V.I.P. customers. Print out this coupon and bring it in with you for 30% off the entire store.
Black Friday Sale | November 25th, 9:00 am 
We're opening early on Black Friday for great discounts on the entire store!
9:00 am - 10:00 am : 30% off
10:00 am - 11:00 am: 20% off
11:00 am - 12:00 pm: 15% off
Take advantage of these fantastic prices while you can.
(In-stock items only. Not valid on work orders or labor.)
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Matt Allen | More Smiling Faces
My name is Matt and I have been working at the Trek Store since 2011. I have been riding bikes since I was a kid and working on bikes for the past few years. I've been commuting by bike every day since I was 16, through hot Florida summers and cold Chicago winters.
I first learned to work on bikes so I could keep my own rig in shape and have been passionate about it since. I appreciate a challenge and enjoy solving complex mechanical issues. I love finding obscure parts and resurrecting ancient machines.
I primarily ride commuter bikes and single speeds but love road riding and mountain biking as well.
In my spare time I garden & play bicycle polo.
Matt joins our team of professionals. See other biographies from the staff on our website.
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Trade-UP | Helmet Program
We want you to be safe. We've seen old helmets, ones that can not continue to keep you safe. The padding is deteriorating so the rest of the helmet probably is too. In response to this, we are bringing you the Helmet Trade-UP program. The program is designed to help you always have protection for your noggin'.
If you buy a new helmet you can bring it back
within 3 years and trade it in for 15% off a new one.*
Bring in Your Old helmet and receive 10% off a new one.
Go By Bike | Computer Challenge
When you add a Trip 1 computer (valued at $30.00) to your new bicycle purchase and log 250 miles*, bring it in, show it off, and receive an in-store credit for the computer.
*no time limit....no fine print
Red Shield | Wear and Tear
Even
the best products can wear out. When they do repairs can
be costly. Trek's Red Shield Wear and Tear program covers repairs including parts and labor for either 3 or 5 years from the date of purchase of your bike. Most major components are repaired or replaced for free with no deductible or hidden expenses. Get peace of mind.
