Labor Day Sale | September 1st - 4th
Our First annual Labor Day Sale is going to be big. 10% off all bikes under $800.00, 10 - 30% off lots of accessories, 30% off all clothes, $100 off 2011 aluminum road bikes 1.2 and up, and $200 off 2011 carbon bikes. Huge Sale and Huge Savings. Come by to find that perfect sale for you. Details on the sale are on our website, as well as coupons or just click on the image to the right. (All items must be in stock at time of purchase)
Scale Sale | Get Paid to Lost Weight 
We promote healthy living and believe in it so strongly that we are willing to pay you for it! With every new bike purchase in September, you are eligible to sign up for the challenge. Every pound you lose between the date of purchase (starting September 6th) and the first week of January (no later than the 8th), earn one dollar! We will pay you a dollar for every pound you lose within the promotion period.
Buy a Bike + Weigh In + Play Hard = Get Paid
Open One Year | September 17th 
Can you believe that we've been open for almost a full year? Stop by on September 17th for some birthday celebration sweets and treats! We'll have some surprises and some great eats. Come celebrate with us: 10am - 5 pm.
Cure on Wheels | Moving toward a world without Cancer
Cure on Wheels registration is open. This year's event will be on Nove-

mber 5th and promises to be bigger and better than ever. Sign up to do one of several different rides: from 7 miles to 100 miles on a road bike, or 15 to 45 mile mountain bike ride. If you sign up by September 16th you will receive a commemorative t-shirt, official road jersey, bike shorts, or full rider kits depending on how much you raise. Get more details on fundraising and incentives here. If you're not into riding long distances, then you can volunteer or just make a donation. All efforts are sincerely appreciated and never go unnoticed with the Cure on Wheels organization.
Trek World | Model Year 2012
Our trip to Madison, WI and the Trek World 2012 was nothing short of amazing. From 8 am to past midnight everyday, we learned about new Trek products, programs, and heard speakers on subjects from continuous improvement to advocacy. It was a big show - we got to peak at all the new colors, bikes, and accessories from Trek. We have new ideas and new products arriving in the next couple weeks. Some of my favorites were the "Funk Trunk" that allows you to play your mp3 player through some speakers in a trunk bag as you ride, and of course the new bicycles. From new bar tapes to test rides it was truly a wonderful experience. See some pictures here.
Allen | More Friendly Faces
My name is Allen Hinkle. I recently moved to Tampa from Nashville, TN where I first learned how to work on bikes. I am excited to get the opportunity to work for a shop again. I am very enthusiastic and want you to be just as happy on 2 wheels as I am. I plan to study architecture in St. Petersburg and continue that study at USF once I get situated in Tampa. I love riding trails; mountain biking is my hobby. I have heard great things about Flatwoods park and plan to make it up there for some trail riding. Hope to see you around the shop.
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Trade-UP | Helmet Program
We want you to be safe. We've seen old helmets, ones that can not continue to keep you safe. The padding is deteriorating so the rest of the helmet probably is too. In response to this, we are bringing you the Helmet Trade-UP program. The program is designed to help you always have protection for your noggin'.
If you buy a new helmet you can bring it back
within 3 years and trade it in for 15% off a new one.*
Bring in Your Old helmet and receive 10% off a new one.
Go By Bike | Computer Challenge

When you add a Trip 1 computer (valued at $30.00) to your new bicycle purchase and log 250 miles*, bring it in, show it off, and receive an in-store credit for the computer.
*no time limit....no fine print
Red Shield | Wear and Tear
Even
the best products can wear out. When they do repairs can
be costly. Trek's Red Shield Wear and Tear program covers repairs including parts and labor for either 3 or 5 years from the date of purchase of your bike. Most major components are repaired or replaced for free with no deductible or hidden expenses. Get peace of mind.