The Big Deal | July 15 - 24 
During the Big Deal, we will indeed have big deals for you. Many road bikes are on sale from now through July 24th. These sales are for all in stock and special order bicycles.
No fine print, no additional accessories needed to purchase, no rebate. This is hard cash taken right off the top of our 'in stock' pricing.
$100 Off the MSRP of all versions of the following aluminum road bike models:
- Men's: 1.2, 1.5, 2.1, 2.3, Speed Concept 2.5
- Women's: Lexa S, Lexa SL, Lexa SLX, Speed Concept 2.5 WSD
$200 Off the MSRP of all versions of the following carbon road bike models:
- Men's and Women's: Madone 3.1, Madone 4.5, Madone 4.7, and Speed Concept 7.0
In addition to the road bikes we will also have sales on clothing, helmets, cages, and wheels. Come in and find that accessory you've been longing to purchase. The Big Deal is a big deal and doesn't last long.
Tour de France | Biggest Race of the Year 
Here are the details on our two viewing parties during the Tour de France.
Saturday July 16th | Saint-Gaudens > Plateau de Beille
This stage has 6 climbs with the last one cresting at the finish line. We expect it to be a grueling stage for the riders with lots of teams using strategies to gain the upper hand. Join us for croissants, fruit, and coffee - a typical french breakfast from 10 am till the end of the stage. The race will be on every TV so you can shop and watch.
Saturday July 23rd | Individual Time Trial
It's the final chance to move up in the standings and the riders have no one to rely on but themselves. The profile for the stage is rolling and does climb although it is not considered a categorized climb. Wine, champagne, and cheeses will help us celebrate the tour and cycling. Come ready to root for your favorite.
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Trade-UP | Helmet Program
We want you to be safe. We've seen old helmets, ones that can not continue to keep you safe. The padding is deteriorating so the rest of the helmet probably is too. In response to this, we are bringing you the Helmet Trade-UP program. The program is designed to help you always have protection for your noggin'.
If you buy a new helmet you can bring it back
within 3 years and trade it in for 15% off a new one.*
Bring in Your Old helmet and receive 10% off a new one.
Go By Bike | Computer Challenge

When you add a Trip 1 computer (valued at $30.00) to your new bicycle purchase and log 250 miles*, bring it in, show it off, and receive an in-store credit for the computer.
*no time limit....no fine print
Red Shield | Wear and Tear
Even
the best products can wear out. When they do repairs can
be costly. Trek's Red Shield Wear and Tear program covers repairs including parts and labor for either 3 or 5 years from the date of purchase of your bike. Most major components are repaired or replaced for free with no deductible or hidden expenses. Get peace of mind.
Employment Opportunities
As we continue to grow and expand, we are looking for motivated individuals to join our team. We are looking for part time/ full time individuals who are committed to cycling and their community. We are taking resumes only. Bike shop experience preferred. Only serious inquiries please. Please e-mail resumes to anne@trekstorestpete.com.