News from Trek Bicycle Store of St.Petersburg

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ABC Bicycles
(and mama store)

About Us

Located at 3169 4th Street N., In the "Harvey's Plaza".

We are 6000sq feet of cycling bliss...

We are a neighborhood bike store which supports its customers and its community.

Ultimately we want our customers to have fun.

Store Hours:
Monday - Friday
10 am - 6 pm
Saturday
10 am - 5 pm
Sunday
12 pm - 4 pm

www.trekstpete.com

e-mail us:
info@trekstpete.com

(727) 498-8655

June Newsletter

May was National Bike Month and our Go By Bike sales introduced us to some customers who are truly inspirational. We met many people who have been commuting by bike to work for years and many more that wanted to start. Some had lost weight and others were ready to step up to begin a healthier lifestyle. The younger ones were purchasing bikes to take to college, bravely starting a new chapter in their lives. Each person choosing to make changes to improve their lives. We are truly touched to be a part of it all.

As if these great customers weren't enough to influence us, Tour de France, a month long race through France and the surrounding countries, is right around the corner starting July 2nd. These awe-inspiring days of grueling challenges gets us even more pumped up to ride, excited to just be part of the cycling community. We are looking forward to a fantastic race and some viewing parties in the store. Watch for some fun events for the Tour and sales as well.

Out riding with you all,

Anne

P.S. Do you have a great story you'd like to share or an experience? Tell me about it. Is there something you'd like to see in this newsletter that I missed? E-mail: anne@trekstorestpete.com.

New Bikes | Full Suspension

There is a new section in our store devoted to full suspension Fuel Ex mountain bikes. The Fuel Ex 5 and 7 are gracing the floor and a little bit of the air space, too! Fuel EX is agile enough for racing and relaxed enough for all-day pedaling. It is our most versatile mountain bike, with the perfect formula of geometry, travel, technology, and options. This is the right bike for everyone from novice trail riders to accomplished mountain enthusiasts to singletrack junkies-and riders who want to do it all. Click here for some photos of our new full suspension display. Check it out!

Trade-UP | Helmet Program

Helmet cartoon bike We want you to be safe. We've seen old helmets, ones that can not continue to keep you safe. The padding is deteriorating so the rest of the helmet probably is too. In response to the need we see from you, we are bringing you a new program. The Helmet Trade-UP program is designed to help you always have protection for your noggin'.

If you buy a new helmet you can bring it back

within 3 years and trade it in for 15% off a new one.*

Bring in Your Old helmet and receive 10% off a new one.

Go By Bike | Computer Challenge
Computer Challenge Pic

When you add a Trip 1 computer (valued at $30.00) to your new bicycle purchase and log 250 miles*, bring it in, show it off, and receive an in-store credit for the computer.

*no time limit....no fine print

Red Shield | Wear and Tear

Even Red Shield the best products can wear out. When they do repairs can

be costly. Trek's Red Shield Wear and Tear program covers repairs including parts and labor for either 3 or 5 years from the date of purchase of your bike. Most major components are repaired or replaced for free with no deductible or hidden expenses. Get peace of mind.

Employment Opportunities

As we continue to grow and expand, we are looking for motivated individuals to join our team. We are looking for part time/ full time individuals who are committed to cycling and their community. We are taking resumes only. Bike shop experience preferred. Only serious inquiries please. Please e-mail resumes to anne@trekstorestpete.com.

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Advocacy | Working for the benefit of all.

Our North East Little League team, the Red Sox, finished out the season with their final game last weekend. As the season progressed so did their abilities as a team. They learned skills for life as well as the ones on the field. We congratulate them on a great season and look forward to sponsoring them next season.

June 28th at 6:30 pm | Hip Torsion Workshop with Dr. Scott R Scott Rubin ubin

Dr. Scott Rubin, Pilates Instructor and Chiropractor, teaches us about hip torsion and how it effects you on your bicycle. Understand your personal biomechanical individuality to ride smarter. If your hips are rotated it can effect the way you ride and cause foot and knee problems.

Learn how to recognize your individual alignment and some exercises that help you on the road to being a better cyclist. Dr. Rubin will talk for 20 minutes and then teach some floor exercises for 40 minutes - so bring a mat and a towel. Dr. Rubin owns the Rubin Health Center where the mission is to provide quality healthcare to achieve optimum results. RSVP (727) 498-8655.

NEW!! Coaches Ride | Wednesdays at 6 pm

This group training ride is guaranteed to be fun, challenging and allow you to learn from an experience and certified cycling coach. A 28 - 32 mile group ride depending on wind conditions and the route chosen that day. Coach Matt Erickson and Co-Ride-Leader Lila Methot take the group for a solid, hour and a half, tempo ride with proper warm-up before the group brings the tempo up to hold a 20 mph average speed for the ride. Count on Matt and Lila to keep the group safe, fun and challenging with technique coaching. Be ready to roll at 6 pm.

Dinner Cruise | July 1st 6:30pm
We are having so much fun on the Dinner Cruises. On the first one we rode to The Burg Bar and Grill for burgers and beer. We watch James eat an enourmous burger sandwiched in between two grilled cheeses. He almost finished this huge burger, we were certainly rooting for him. This past dinner cruise was a peaceful dinner overlooking Albert Whitted Airport at The Hangar Restaurant and Flight Lounge. The great conversation and food, was a great way to end the week. Join us for the next one! Bring your beach cruiser or whatever bike you like to cruise on, ride to dinner ...hang out. So simple and so much fun. The next one will be July 1st.

Bike and Yoga

Yoga for Cyclists
Mondays at 6:45 pm - Stretch relax and unwind with a gentle yoga class for FREE! Yoga can help with

Urban Assault Ride Gear pic

We've noticed that there are not as many people turning out for the Urban Assault Ride during daylight savings time. So we've decided to put it on hold until daylight savings time is over. Urban Assault will pick up again in October...beer stops and all.

trek women's road Women's Rides

Saturday Mornings at 8 am - Join up with a great group of women for a morning ride with just the girls. Learn safe routes, how to ride in a group, and meet some new friends.

Flat Class Flat class pic

Wednesday June 8th at 5:30 pm. Learn to change your flat.

Maintenance Class Bike maintenance

Wednesday June 22nd at 5:30 pm - Maintenance Class. Learn the basics of the maintenance on your bike - Give us a call! We're here for you.

Fort Desoto Time Trial Series | Continues through October

Check out the Fort DeSoto Time Trial Series. Come out this month to watch the action. The next registration will be for the July race and opens one week before. These spots fill up fast (as in the first few minutes).

The Hips Have It... Hip muscles

To go along with Dr. Rubin's workshop on Hip Torsion and its effects on the bike, here is an article on using yoga as a cross training tool to aid in hip stiffness. "It's All in the Hips..." explains how your pelvic muscles can effect your back, hamstrings, glutes, and hip flexors manifesting itself as pain in other areas.

Sandwiches for Hungry Cyclists

Bicycling magazine this month had a great article on sandwiches to fuel you up and keep you going. I have to admit, some of them are oddly enticing. Food for Cycling: Sandwiches for Hungry Cyclists may have that next great sandwich for you. Maybe even take some with you on the bike. After all, sandwiches are pretty portable.

Increasing heat | Hydration plan

It's June already and you know the real heat is just around the corner. Since our coupon this month will help you keep your drinks cool, it's a good idea to refresh your memory on how to use it. This article talks about which hydration techniques to use and when. In Florida you really need to pay attention to how often you take a sip (or gulp). Two bottles an hour is my pattern during these hot months. It makes me realize if I'm behind in hydration and we all know that if you get de-hydrated it is often very hard to catch up. Keep your cool this summer with these great tips from "How and When to Hydrate" in bicycling magazine.

Find these tips, stories and other tidbits on Facebook. Search Trek Bicycle St.Petersburg and click "Like".

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In Your Words | Stories from our customers

Thanks to Tom Stevenson for sending in a poem for your reading enjoyment. If you have comments or an event in your life that you want to share, e-mail me at anne@trekstorestpete.com. We love hearing from you!

"Cycling the Hills of Central Florida" or

"How to Bicycle From San Antonio to Brooksville and back to San Antonio in the Pouring Rain and Get Away with it Too"

"Tweedle-Dee & Tweedle-Dum"

Drove to San Antonio for some cycling fun

The parking lot is nearly full

As bikes are being put together

Cyclists are eager to ride

Despite not so promising weather

Off they go: 3, 5 and another group of 6

And, off we go: into the sticks

A 12 mile loop and overcast skies

Gave way to Bayhead and rain drops in our eyes

It's on to Brroksville, we are bound

Even as our cycling brethren were turning around

Our green n' blue cycles dancing on water

Returning to San Antonio, we knew we should've oughter

Rolling rumbles of thunder and flashes of lightning

Can make such a ride all too frightening

Roads became treacherous with newly fallen rain

No time to dwell on it; miles to be gained

A 5 minute pit stop for one and coke for another

Left both, on their departure, with a numbing cold shudder

Breaks in the sky..."Hey, this storm is over."

No such luck and certainly not any warmer

We ascend rain-slicked hills with new vitality

Could this be called a cyclists' insanity?

St.Jo is near and that's a plus

Dry clothing awaits the two of us

Two cars in the parking lot; the others all went home

We are victorious.....

We, alone, conquered the storm.

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30% off Camebak Chill and Ice Bottles	Coupon We know you are out riding more and more. You don't need an excuse to be downing water like crazy, but you may want to keep it cooler for longer in this heat. This month's coupon will let you get 2 new insulated bottles at 30% off. Stay cool. Click here to print your coupon!
Offer Expires: 06/30/11