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1. Video
Incorporating video into your content marketing strategy helps you to educate, entertain and inspire your audience with more personality than many of us can evoke through just words. It gives your audience the chance to see you, hear the tone of your voice and create a more intimate relationship of connection. Do a combination of professional videos for your website, and flip videos for your social media. People buy people. |
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| 2. Newsletters or eBlasts |
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Make them short, sweet and to the point. I especially enjoy reading them when they include cool photos or graphics that are coordinated in color, style and relevance. Newsletters are still an effective way to engage your audience, because you're able to hit them where they're more apt to trust in their inbox. The same with eBlasts - you can have so much control of the messaging, creating a branded banner and incorporate all your social media icons. KingSings PR is now a business partner with Constant Contact, so talk to us about how professional eBlasts can serve your business. |
| | 3. Podcasts - It's Easy |
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When you feel like you've written all that you can write, say it instead. Podcasting enables you to present information in an oral conversation between either you and your audience or you and a featured guest. One benefit of using podcasts in your content marketing strategy is how portable the medium is to download and share. Users aren't tied to their desktop or even their cell phone scrolling through your words. All they have to do is download your podcast on their way out and then listen to it wherever they want-on their car stereo or iPod. Give them the best you have, make it worth listening to. |
| 4. Add New Photos to Website |
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Nothing gives a website a new face lift faster than great photos. Partner with a trusted photographer so that you have, at your finger tips, quality hi-resolution and low-resolution photos. Use your digital camera to catch testimonials at special events, presentations and conferences. Then post in your online Media Room, Home and About pages. It's fun! |
| 5. Plan Your Social Media Content Strategy In Advance |
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This means printing out the month and/or year and having a editorial calendar of key ooints to feature that month. This way you can be creatively thinking about your topics with ease when you have 15 minutes to get it done. Tie some content around supporting and mentioning others, too. Better yet, hire a professional Social Media Strategist to streamline your time by getting you set up. They have all the efficient tools, technically mastered to make it very easy for you to stay in touch and relating to others.
KingSings PR partners with qualified, stellar vendors that produce videos, photography, web site design, logo graphics, branding, copy writers and social media strategists. We are happy to refer trusted professionals to you. Just ask us. |
