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Greetings!
Having launched several projects and been witness to a number of business openings over the last few months, the theme for this newsletter is "new". Enjoy reading about the newness that Main Street Wausau and our downtown community brings.
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New Website, New Design, New Features
In early October, Main Street Wausau was pleased to launch a new website - www.WausauRiverDistrict.com - to promote the River District and our organization!
The website's new design, or the image of the River District it portrays, reflects the vibrant commerce and community life one can experience when visiting our central business district. Visit the site and you'll see that this image is achieved through the use of clean, vivid graphics and great photography of businesses, buildings, and events in the District. Over the next few months, you can expect to see this fresh design carried through to new promotional materials.
To showcase what the District has to offer community members and visitors, and make their experience in the District a user-friendly one, we integrated new and improved features into the site, including:
- Easy to find information on shopping, dining, entertainment, and service destinations in the District.
- A weekly listing of the inside scoop on events and happenings in the District - everything from live music to bargain buys.
- An itinerary builder to help out-of-towners plan their stay and navigate the District.
In addition to promoting our downtown community, the website is dedicated to outlining the programs and services our organization provides to grow businesses and enhance properties in the District. Explore the "Do Business Here" and "About Us" sections of the website to find:
Whether you currently own a business or property in the River District, would like to someday, or you just love Wausau's downtown community - we encourage you to visit WausauRiverDistrict.com to see for yourself what the District and our Main Street program has to offer!
Main Street Wausau worked with the marketing and design team of Creative Communications & Design and the database and website development team at KRC Software to create the site.
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Add the District to Your Holiday List:
The New River District Holiday Advertising Campaign
Main Street's Promotion Committee launched a new holiday advertising campaign in November aimed at drawing holiday shoppers to the District to experience our charming shops, diverse dining, and gracious hosts. The ads encourage shoppers to "Add the River District To Their Holiday List" and drive them to our website for a listing of Holiday Happenings and Events in the District.
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TV Commercial: "Add the District To Your Holiday List"
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This year, the ad campaign consists primarily of television and print ads. Click on the
video to the right to view the new commercial that is being aired in our local television market through mid-
December. To view the print version of this ad, click here.
We hope you add the River District to your own holiday list and that you share these ads and your experiences in the District with family, friends, and co-workers.
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Business and Property Development Tools
On Nov. 16, Main Street  Wausau gathered River District business and property owners to learn about the tools our organization offers to develop
businesses and properties in the District. Following is a list of just some of the tools and information those in attendance walked away with:
- Market facts and statistics on our
trade area
- New web-based promotional tools
- Near West side collaboration assistance
- One-on-one small business counseling
- Design assistance for facades and signage
Additional information on these free development tools can be found online, or by contacting Dawn Follendorf at 715.845.1328 or by email. Click here for a detailed listing of the tools, programs, and services discussed.
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Main Street Welcomes Seven New Businesses To The District!
Please join us in welcoming and getting to know these new businesses in our downtown community. Click on the business name to be directed to their website.
Downtown Optical
An optical center dedicated to serving the vision needs of the Wausau area. 330 Washington St., 715.298.3308
Design Lab
A botanical resource and creation center that is striving to leave high impact on imagination, memory and emotion... while leaving little impact on the environment! Washington Square, 2nd Story, 715.451.2006
The McCartneys Photography
Butch and Kelsy McCartney are a Wisconsin-based destination husband and wife photography team who enjoy photographing love in all forms possible. 402 ½ Third St., 715.551.9185
Campbell Haines Menswear
Wausau's newest menswear store featuring suits, shoes,
accessories, as well as casual and formal wear. 350 Third St., 715.842.9520
Golden Icon
Provides high quality videography and digital editing for today's market. 408 Third St., 715.849.4266
Hazel Home
Hazel Home offers an eclectic mix of fun and kitschy items from the 1940s, 50s, 60's and 70's including mid-century modern furniture, fun lamps, pop culture record albums, vintage barware, kitchenware, retro toys and more. 420 Third St., 715.212.5183
El Jalapeno
El Jalapeno offers great authentic Mexican food including tacos, tortas, ceviche, caldo de camaron, flautas, burritos, menudo, carnitas, and many other dishes. Washington Square, Lower Level, 715.842.9206
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See you in the District, Dawn Follendorf Director
Main Street Wausau, Inc.
316 Scott Street
Wausau, WI 54403
Phone: 715.845.1328Dawn@MainStreetWausau.org
www.WausauRiverDistrict.com
Main Street Wausau, Inc. is a 501 (c) 3 non-profit organization dedicated to developing the places and businesses that make the River District a vibrant center of commerce and community life for the benefit of the entire Wausau community.
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