Promoting Downtown Wausau's River District
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Main Street Wausau's Promotion Committee is dedicated to establishing and reinforcing a strong, positive image of downtown Wausau's River District as a destination for commerce, culture and community life that is "upstream from the ordinary". Whether or not the name 'Promotion Committee' sounds familiar, you'll likely recognize the products of this team's work.
Retour Don't Detour was a short 
term initiative that used a series of signage throughout the District to inform community members and visitors that businesses remained open and accessible during 3rd Street's reconstruction.
This year, we invested a majority of our Holiday Advertising budget in a TV ad that promotes the unique, relaxed holiday shopping and dining environment our community offers. This 30 second ad ran regularly in the Wausau area. If you didn't catch the ad on TV, you can find it on our facebook page. Other holiday initiatives included the distribution of holiday marketing tips to retail and restaurant establishments and the coordination of the 4th Annual Holiday Window Decorating Contest and a Holiday Open House.
In November, the Promotion Committee launched "What's Up In The River District?", a weekly listing of specials and events happening in the District that is distributed electronically. This tool provides a one-stop-shop for downtown patrons to find information on anything from gallery galas to special sales happening that week.
 | Sandy's Clothing & Art Chalk Art
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We also coordinated a group of
business owners that developed some new twists to the traditional Sidewalk Sales. The twists included making it possible for any business to participate in the Sales by relocating their wares to the First American Center Plaza and by integrating chalk art into the Sales.
While planning and coordinating the programs above, the Committee has been hard at work developing new initiatives coming in 2011. For starters, we're involved in redeveloping the District's website to more effectively and enticingly promote our downtown community. We're also working on expanding the frequency and reach of our on-going promotion of the District. In the next few months, we will also be rolling out a calendar of District-wide co-operative promotional opportunities. Whether it's scarecrows in the fall or lit luminaries in the winter, we're developing promotional tie-ins that businesses can implement collaboratively to ensure our community is well-staged to provide an evolving, unique environment for all to enjoy.
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Who is the Promotion Committee?
This Committee is made up of the following dedicated volunteers:
- Theresa Shepherd (Shepherd & Schaller / Main Street Board
Member / Committee Chair)
- Deb Buchs (Dayspring Health Spa)
- Kari Rasmussen (Wausau Area Events)
- Terry Sturm (Ziegler Investments / Main Street Board Member)
- Dawn Follendorf (Main Street Wausau)
If you have an interest in partnering with us on any of these projects, or would like more information on how to get involved, please contact us at Dawn@MainStreetWausau.org or 715.845.1328. This group meets the third Wednesday of every month at 8AM at 316 Scott St.
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Holiday Congratulations
Congratulations to the following businesses and organizations for winning the following float titles in the 2010 Holiday Parade produced by Wausau Area Events.
Winter Wonderland - Wausau Homes
Best Twinkle Float - R&J Towing
Best Themed Float - NTC Criminal Justice Club
Best Walking Float - Humane Society
Best Reason for the Season Float - Our Savior's Lutheran Church
Wausau Area Events and the Wausau West Side Business Association donates $100 to
five local charities on behalf of the winners.
Congratulations to the top three finishers in the 2010 Holiday Window Decorating Contest!
1st Place - Becher Hoppe Associates, Inc.
2nd Place - First American Center
3rd Place - City Grill: An American Bistro
Click here to view a photo gallery of all 31 participants.
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Main Street Welcomes...
Main Street Wausau, Inc. welcomes and congratulates October Guitars on their successful move to downtown Wausau's River District!
October Guitars
Dion Starck, owner of October Guitars, is excited to announce the relocation of his business to 304 S. 4th St. (just across the street from Eastbay)! October Guitars offers new and used acoustic, electric and bass guitars as well as mandolins, ukeleles, banjos and a wide array of products and services - including lessons. Having played the guitar for several decades, Dion has a wealth of knowledge to provide customers!
Click here to be directed to October Guitars' website for additional information. Store Hours: Tues. - Fri. 10:30 - 6:00, and Sat. 10:30 - 3:30. 715.298.3865
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