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Watts Up? E-Newsletter
In This Issue
A New Way to Order
Education is Key
Price Increases
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January 2012

Happy New Year to you all!  We hope you had a wonderful holiday season.  The New Year is all about fresh starts, new goals, and resolutions.  I've made my New Years Resolutions - have you??  One thing that I resolved to do better is the monthly newsletter!  I'll admit I slacked for a little bit, but I promise to do better in 2012 :)

A New Way to Order

EmailDid you get a new fancy phone over the holidays?  Did you vow to be more organized in 2012?  Well, we have a solution for you... no, there is no "app for that" BUT, we have a new email address to send orders to: orders@landscapelight.com.  What better way to streamline your ordering and a great way to send in those orders when you are "on the go"!

Teacher, Teacher
Saturdays are our big "retail" day here, and the #1 thing our retail customers tell us is "wow, I didn't know I could do such bright LEDs in 12V??!!"  It's all about education.  We really want to encourage all of you to educate your customers on LEDs (12V or 120V):
  • why they are better? 
  • how much $$ will I save long term?
  • how are these different from the LEDs at the big box stores?

Give your homeowner all the facts so that they can make an informed decision... Let's say you give a customer a bid of $9K to install 12V LEDs, but you don't bother to educate them on the product you are installing (the Moon Visions 12V LEDs of course!).  You KNOW that homeowner is going to get another bid - which they do, and that bid is $8K to install 12V LEDs too.  Chances are, they are going to go with the cheaper price ($8K), because they didn't know the difference between your product and the other guy's product.  


Homeowners WANT a good product... they just need to some knowledge to validate the price.  And if a homeowner is will to spend $8K on LED lights, chances are they would have spent $9K on your superior LED lights.  Think of it as buying a car - if all you were given was the sticker price of 2 cars - one at $35,000 and one at $38,000 - you'd probably pick the $35,000 car... little did you know, that the $38,000 car included an awesome stereo, navigation system, AND DVD player... bummer man!


Ready to educate yourself??  The links below will take you directly to Moon Visions' website where you can learn about why their bullets and LEDs are different from other folks! 

A few housekeeping things...

BroomThe start of a new year, always brings the dreaded price increases ... so far we only know of one for sure, and we are hoping it will stay that way.  Moon Visions Lighting will have a price increase beginning February 15th.  In the 4 years we've been carrying Moon Visions, this is only their 2nd price increase.  We're told its due to raising fuel costs and the added cost of ElectroCoating all of their parts now.  Both Hadco and FX had hefty price increases last fall - so fingers crossed they don't raise them again.

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Thank you for your continued support and patronage!  Until next month....


Melissa Chapman
Business Manager
Landscape Lighting Supply