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Watts Up? E-Newsletter
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Toot toot!
Texas Made, Texas Proud
Vegas Baby!
We're NUTS!
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May 2010
Greetings!

Welcome to the May edition of Landscape Lighting Supply's monthly e-newsletter.  Sorry we are a little late in getting this month's newsletter out, but we were waiting for Ed to return from Lightfair in Las Vegas, to pick his brain on what he learned.  From what I understand, Lightfair might as well be called LEDfair!  See below for a brief write up from Ed on his trip to Sin City.  Feel free to forward our newsletter to anyone else that would be interested in learning Watts Up in the landscape lighting industry!
Not to toot our own horn, but...
Horn1We think our new 12V LED is awesome!
But...if you are not convinced from the last newsletter, and if you are not on pins and needles until they arrive in June, here's why you should be:
 
  • Our 12V (and 120V LED's for that matter) will NOT require a separate driver.  Our 12V LED's WILL need a standard 12V transformer, but nothing else.  A LOT of other manufacturers, can't say that.  One manufacturer in particular, not only makes you have to have a driver for their 120V LED, but they make you install one at EVERY fixture... what's the point in that?  Isn't LED lighting supposed to make your life (the installer) easier??  Might as well mount a ballast box in the tree and install "old school" Mercury Vapor!
  • Our 12V LED is the ONLY thing like it on the market.  A LOT of manufacturers have a 12V LED, but are any other them using a PAR style light bulb?  Or are any of them using the GU24 base? NO!! 
  • So, you might be asking yourself, big deal, you are using a different shape and a different base than other people - why does it matter?  Well that's an excellent question - I'll tell you why:
    • FIELD REPLACEABLE:  If for any reason our 12V PAR LED's fail, they can we replaced quite easily in the field (unlike most manufacturers who have chosen to build their LED's into a fixture.) If you have a failure, we will test the LED engine AND the LED source (12V or 120V) and only replace what is necessary.  And it won't require waiting for the part from the factory, and it won't involve you reinstalling the LED module in the field with teeny tiny screws. 
      • Side note on this: most manufacturers found a LED and built a fixture around the LED... whereas we already had a great fixture (our Moon Visions line of bullets) so we built a LED around our fixture - this is a important point on the subject of cost - we didn't have to go and "reinvent the wheel" and design and cast a brand new fixture - thus saving everyone money!
    • THEFT DETERRING: The GU24 base also has an added benefit in many commercial applications, including hotels and resorts, because the pin-based socket deters light bulb theft, a common occurrence in the hospitality industry.
    • ENERGY STAR RATED: The GU24 socket and base system is designed to replace the Edison socket and base in energy efficient lighting fixtures.  The ENERGY STARŪ Program Requirements for Residential Lighting Fixtures,  require that residential lighting fixtures cannot use the standard Edison screw base, even if they do not have a built-in ballast.  The same requirement is included in California's Energy Efficiency Standards for Residential and Nonresidential Buildings, known as Title 24.  Now... let me be clear - I am NOT saying that our LED 12V PAR's are Energy Star rated, but the socket that we use, is!  Who knows, maybe we'll apply to officially have our 12V LED PAR's Energy Star rated in the future.
  • Our 12V and 120V LED's are the ONLY ONES on the market that operate at the suggested 1.2 Watts per LED.  Most manufacturers are using fewer LED's in their fixtures, but driving them harder (hotter) to get the lumen output they desire.  This results in higher heat in the fixture, and we all know by now, heat in an enclosed fixtures = BIG TROUBLE (aka FAILURE).  One manufacturer in particular, using 1 LED (yes, 1 LED) and drives it at 50 Watts!!!  Now that makes for a powerful punch, but see if 2 years from now if that LED is still burning!
Deep in the heart...
Texas FlagOf Richardson, TX 
Did you know that all of our 12V and 120V LED's final assemblies will take place here, at our facility in Richardson, TX.  We have created a "clean room" to assemble all of our LED's and all of our staff have received either hands on or video training direct from the LED manufacturer on how to properly assemble our LED's.  By having the final assembly here in Texas, we can control our 12V and 120V inventory!
  BirthdayCake
What happens in Vegas...
Lightfair2010Gets reported back from Ed
May 11-14, 2010 Ed traveled to Las Vegas, NV to attend Lightfair International.  LFI is the world's largest annual architectural and commercial lighting trade show and conference - where architects, designers, engineers and many other lighting professionals have an unparalleled opportunity to learn from industry experts, gather new information, view innovative products and find the latest technical advances from the lighting industry's global leaders.
 
While there, Ed attended several LFI Roundtables and Seminars, including Janet Lennox Moyer's seminar "LED's Hit Landscape Lighting" where Jan discussed how LED's have specifically effected and impacted our industry.  He also attended a seminar entitled "Smoke, Mirrors, & LED's" where the good, the bad, and the ugly truth about some LED's were discussed... things like "binning" (for constant color), the "meaning of life" (lamp life that is), and "measuring and testing" LED's (specifically the LM-80 test that prescribes uniform testing methods for LED manufacturers under controlled conditions for measuring LED lumen maintenance while controlling the LED's case temperature, the DC forward voltage and forward current to the LED).
 
See, a LOT of technical stuff... but one thing that he learned that we can ALL understand, our new 12V and 120V LED's does EVERYTHING by the book (binning, milliamp ratings, forward voltage, etc).  Our new LED's would get an A+ by ANY LED teacher!
We are driving nuts!
Hanger Bolt Driver
With our new Tree Bolt Drivers!
Now you can install Hanger Bolts using your electric or cordless drill! Just use one of these special drivers, then thread in the fastener, and drive it on in! Then, simply reverse the drill to remove the driver. These handy, little, but strong tools are a great help in setting hanger bolts.  They are in stock now!
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Thank you for your continued support and patronage!  Until next month....
 
Sincerely,
 

Melissa Chapman
 
Landscape Lighting Supply
1-800-238-0346