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Libri Novus 
February 2010
In This Issue:
New Dawn and Fighting Words
Celebrate History in February
Out and About
Savas Beatie Staff Spotlight
In Our Next Issue
Featured Book

The Unpopular Mr. Lincoln
Lincoln cover

Price: $32.95
(Hardcover, 576 pages)
Featured Author Links
 
Other Titles of Interest

NASCAR

Nascar cover

Price: $16.95
(Paperback, 220 pages)
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Army of the Potomac

army of the potomac cover

Price: $45.00
(Hardcover, 864 pages)
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All-Black Rangers

Rangers cover

Price: $32.95
(Hardcover, 256 pages)
Dear Reader,
 
Let's get to important matters first. The Minnesota Vikings choked in the big game (NFC Championship) yet again. It has only been 35 years since they have been to a Super Bowl (four appearances, four losses), and since that time they have lost five (count 'em, FIVE) NFC Championship games. Being a long suffering Viking fan means always having to say you are sorry.
 
2010 promises to be a very interesting and exciting year for us and our authors. Our Spring 2010 titles are already in galley or will be very soon, and include:
 
  • Two ground-breaking Civil War battle studies - Valley Thunder: The Battle of New Market by Charles Knight, and The Maryland Campaign of 1862, Vol. 1: South Mountain by Ezra Carman, edited and annotated by Thomas Clemens.
  • A stunning new Iraq War campaign study - New Dawn: The Battles for Fallujah by Richard S. Lowry, award-winning author of Marines in the Garden of Eden.
  • A provocative book on battle speeches in history and their current application to war and politics - Fighting Words: Persuasive Strategies for War and Politics by Richard F. Miller, embed reporter and award-winning author of Harvard's Civil War. 
  • Our military science line will be augmented by Military Education Benefits: A Comprehensive Guide for Military Members, Veterans, and Their Dependents by David Renza and Col. (Ret.) Edmund Lizotte.
  • Our bestselling initial volume in the Savas Beatie Military Atlas series - The Maps of Gettysburg by Brad Gottfried will be reprinted in full color for the first time, matching the last two volumes in the series.
  • Rounding out our Spring season are three reprints in trade paperback: Sickles at Gettysburg by James Hessler; Those Damned Black Hats: The Iron Brigade in the Gettysburg Campaign by Lance Herdegen; and Saratoga: A Military History of the Decisive Battle of the American Revolution by John Luzader.
 
Many thanks for your support and all of us wish you well in 2010 and beyond.

Theodore P. Savas
Managing Director


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P.P.S. Join us for publishing and marketing blogspeak.
New Dawn and Fighting Words


Two new titles that we are all excited about for Spring 2010 are New Dawn: The Battles for Fallujah by Richard S. Lowry and Fighting Words: Persuasive Strategies for War and Politics by Richard F. Miller.
 
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Military benefitsNew Dawn: The Battles for Fallujah by Richard S. Lowry May 2010; $29.95
 
Fallujah. Few names conjure up as many images of blood, sacrifice, and valor as does this ancient city in Al Anbar province forty miles west of Baghdad. This sprawling concrete jungle was the scene of two major U.S. combat operations in 2004. The first was Operation Vigilant Resolve, an aborted effort that April by U.S. Marines intent on punishing the city's insurgents. The second, Operation Phantom Fury, was launched seven months later. Richard Lowry's New Dawn: The Battles for Fallujah is the first comprehensive history of this fighting.
 
Also known as the Second Battle for Fallujah, Operation Phantom Fury was a protracted house-to-house and street-to-street combat that began on November 7 and continued unabated for seven bloody and exhausting weeks. It was the largest fight of Operation Iraqi Freedom and the heaviest urban combat since the Battle of Hue City, Vietnam in 1968. Death and redemption were found everywhere, from narrow streets to courtyards, kitchens, bedrooms, and rooftops. By the time the fighting ended, more than 1,400 insurgents were dead, compared to ninety-five Americans (and another 1,000 wounded).
Lowry (Marines in the Garden of Eden) spent years researching and writing his new campaign history. In addition to archival research, New Dawn is based upon the personal recollections of nearly 200 soldiers and Marines who participated in the battles for Fallujah, from the commanding generals who planned the operations to the privates who kicked in the doors. The result is a gripping, page-turning narrative of individual sacrifice and valor that also documents the battles for future military historians.
 
The struggle against a determined enemy at the crossroads of civilization is the story of American kids who grew up down the block from you only to fly halfway around the world to fight in the largest battle of the war. New Dawn is about their courage, their sacrifice, and their commitment to freedom. And it is a story you will never forget.
 
"In New Dawn, Richard Lowry presents not just a brilliant account of the battle for Fallujah, but also a useful overview of the history, economics, and culture of the region." -- Newt Gingrich, bestselling author and former Speaker of the House of Representatives
 
Reserve your signed or inscribed copy today. No obligation or advance cost required. 
 
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Fighting WordsFighting Words: Persuasive Strategies for War and Politics by Richard F. Miller, June 2010; $29.95
 
In Fighting Words, award-winning author Richard F. Miller (In Words and Deeds) looks to some of history's most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II's speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton's speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war?

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. For those who manage - whether a convenience store or a Fortune 500 company - motivating, instructing, and preparing your people to perform their jobs is, for the competent manager, Job One. And for those who recognize that in this partisan age, politics is just war by other means, Fighting Words applies the insights of battle speeches to politics. Miller concludes his study by analyzing three of President Obama's most successful and controversial speeches based on the lessons learned from the great military motivators of history. What did the president do right? What did he do wrong? What can he do better?
 
Miller doesn't speculate about "what works" on the public podium. Rather, he analyzes real historical examples and extracts their lessons - from Alexander the Great to General David H. Petraeus and President Obama. As Miller aptly demonstrates, persuasive strategies based on love, hate, duty, patriotism, comradeship, fear, and shame are as widely used today as they were in antiquity.
Fighting Words offers a catalog of time-tested, effective speaking strategies whose double-edged usefulness extends far beyond any battlefield.

Reserve your signed or inscribed copy today. No obligation or advance cost required. 

Celebrate History in February

 
In February we celebrate and pay tribute to George Washington and Abraham Lincoln on President's Day. Since 1971, President's Day has always been celebrated on the third Monday in February and in 2010, we mark this special day on February 15th. February is also designated as "Black History Month" and has been annually recognized since 1926. What you might not know is that black history had barely begun to be studied-or even documented-when the tradition originated. Although blacks have been in America at least as far back as colonial times, it was not until the 20th century that they gained a respectable presence in the history books.
 
Learn more about a courageous group of men who made up the 2d Ranger Infantry Company (Airborne) and were the first and only all-black Ranger unit in the history of the United States Army by purchasing The US Army's First, Last, and Only All-Black Rangers: The 2d Ranger Infantry Company (Airborne) in the Korean War, 1950-1951. Its 10-month lifespan included selection, training, and seven months of combat deployment in Korea, after which the unit was deactivated. Place your order by February 28, 2010 to receive 10% off and free priority shipping.
 
Military benefitsGeorge Washington (1732 -1799), aka "The Father of Our Country", was the first President of the United States of America. He played a major role in drafting of the Declaration of Independence signed on July 4, 1776, declaring the Colonies to be free and independent states. He fought valiantly in the American Revolution and led the Colonists to Freedom as the Commander in Chief of the Continental Army. He was a wise and courageous man admired for his honesty and strength of character.
 Military benefits
Nicknamed "Honest Abe" for his honesty and fairness, Abraham Lincoln (1809 -1865) was the 16th President of the United States of America and came from very humble beginnings. Lincoln is the finest example of what an individual can achieve with hard work and the ambition to learn and to lead. He read constantly and went to great pains to get his hands on any books he could find to further his quest for knowledge. Also known as the "Great Emancipator", Lincoln signed the Emancipation Proclamation on September 22, 1862 giving freedom to slaves held in any state in the confederacy that did not return to the Union by the end of the year. 
 
Celebrate President's Day this year by ordering our featured book of the month, The Unpopular Mr. Lincoln by Larry Tagg. All orders ship with a personalized bookplate from the author. Order by February 28, 2010 and receive 10% off and free priority shipping.
Out and About


Chickamauga coverDavid Powell, author of The Maps of Chickamauga along with David Friedrichs, cartographer for the book, will be at the Chickamauga-Chattanooga NMP bookstore in Fort Oglethorpe, GA on March 13, 2010, from 12:00 - 1:30 pm discussing the book and signing copies. If you haven't purchased your copy yet and have the opportunity to stop by the park to meet the authors, please do so. The book is enjoying tremendous success - says Park Bookstore Manager, Marie Paris, ". . .we cannot keep it on the shelves"! 
 
If you can't make it to the store but would still like a personalized copy of the book, click here to place your order today and enjoy 10% off and free shipping if you place your order by March 15, 2010.
Savas Beatie Staff Spotlight


Sarah KeeneySavas Beatie Marketing Director Sarah Keeney graduated from Cal Poly in San Luis Obispo, California, with a degree in journalism (with a public relations concentration). In addition to working closely with authors during the pre-launch phase, Sarah manages publicity tours, including radio, TV, print; handles specialty sales; and maintains a popular book marketing blog. You can read an in-depth interview with Sarah, conducted by Savas Beatie summer intern Parul Guliani here. Contact Sarah at: sarahs@savasbeatie.com for all your Savas Beatie marketing questions.
In Our Next Issue:  
Join us for publishing blogspeak, become a fan of our Facebook page, and follow us on Twitter.
Free Shipping Purchase our Featured Book of the Month, The Unpopular Mr. Lincoln and receive free priority shipping (a 6.99 value) if you place your order before February 28, 2010 (use coupon code FREEPRIORITY). Pick up your copy of The Unpopular Mr. Lincoln today and learn about what Lincoln's contemporaries really thought about him. (Orders placed through PAYPAL will be issued a shipping refund).