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May 2012 Issue:
- Telling Stories: Activating the Inactive!
- ZOOM Wins 3 Silvers Medals
- ZOOM Launches Mobile Platform
- Marketing for Technology: Story Telling
ZOOM Cross-Media
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 Telling Stories: Activating the Inactive!
A large healthcare benefits provider, (HBP), with an existing database of over 3 million records, discovered that one third of it's database, approx., 1,300,000 records, were inactive. Messages hadn't been opened in over 6 months.
Read how 90,000+ were activated |
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ZOOM Wins 3 Silver Medals of Excellence
ZOOM Cross-Media received three silver medals in cross-media at the annual 2012 Show of Print/Design Excellence Awards. The showcase of Print/Design Excellence is a print and design competition covering Northern CA and Northern NV, hosted by the Visual Media Alliance in SF.
Winning Campaign Details |
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ZOOM Launches Mobile Platform
SMS text marketing, are you ready for this new frontier of online messaging? With an estimate from Forrester Research of one-billion smartphones by 2016, opt-in text messaging will be highly relevant platform for business and non-profits.
Learn SMS Text Marketing today!
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Marketing for Technology: the power of story telling
Seth Godin, in his book Permission Marketing, asks "Where does the trust come from?" This is what every marketer wants to know. Without trust, marketers know there is no sales." Telling stories is a wonderful way to build trust.
5 Ways Stories Build Trust
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