 Website vs Social Media
We're not proposing that you ditch your website or replace it with social media. Social media does, however, provide for a more dynamic and engaging relationship with your customers. Think of social media as an extension of your company's overall marketing effort. Social media speaks to your customer in a more personal and relevant way than your website without being overly redundant with your web content. Websites are static and provide your core messaging while social media gives you market feedback, in real time. This approach is a more natural and dynamic way of engaging with your customer.
Social media also allows you to speak to your audience based on your relationship to that user which has been a long time issue with a website. For example, Disneyland has a separate landing page for friends and non-friends. The non-friend site is more visual and promotional oriented, while the friend site is more conversational.
Are you using social media now? If not, why? And if you are, what are you going to do differently in 2010 to improve your results?
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Lions and tiger and bears....oh my!
Navigating your way through Facebook can be overwhelming. Here's the 411 on the types of available accounts:
Personal Profile: These are accounts designed to be used by an individual and not an organization. It's tempting - but don't. Facebook can close your site. There's also a 500 friend limit.
Page: This type of account is designed for business, organizations and/or celebrities. The owner of the account must be an official of the organization or the actual celebrity.
Group: This type of account is designed for a group of individuals around a particular issue and/or person.
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