How well do you know your Customer? When times are tough many of us squeeze the business to even lower levels by radically reducing marketing budgets. While focusing inward is a part of reality in today's business climate, it's important not to get hung up on simple cost cutting. Customer outreach can not be over looked as it is a key driver to growth.
How are your customers changing? Is their a segment of your audience that is beginning to see direct mail as wasteful while another segment continues to rely on mail? Is a portion of your audience young and perceive email as passe? Most businesses have a wide variety of clients with unique characteristics.
It's time to take inventory and to truly understand your customers needs, wants and desires. How do they like to hear from you and how often? The only way to increase value in the eyes of your customer is to understand and to deliver on these preferences.
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 Birth of the Biz
Janet Osterdock
In the last 10 years, I've seen the cost of direct mail increased by more than 50% while response rates, simultaneously have declined for most, by more than 50%. Postage will likely continue to increase every year along with paper due to world demand. As a marketing and sales professional I heard and felt tremendous frustration in the market.
At ZOOM, we help clients create more effective direct marketing outreach in traditional and new media. We don't see direct mail ever going away but we do see a much different approach in combination with new media. We don't claim to have all the answers but we work with you side-by-side to help you develop the most effective direct marketing outreach for your organization.
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At ZOOM we help our clients better target their traditional marketing outreach by eliminating waste and speaking more personally to their audience. We then layer on new technology incuding social media, smart email, micro websites and SMS (text messaging) in a meaningful and strategic way. The result is a more effective direct marketing outreach at a lower cost. From conception to execution, developing the most effective campaign on your timeframe at the lowest cost comes natural to us. 
