 Countdown
How do you measure a good year? Is it the number of sunsets that you take a minute to watch or a special vacation that you take? Maybe it's the number of new clients. However you measure, thank you for making it a great year at ZOOM!
From pioneering new marketing strategies (like interactive contests) and hyper-targeting on Facebook, together we're developing new, meaningful media applications for your business. On the print and mail front, we're helping clients break through the dull drums by better targeting, while at the same time driving down production costs. Just this month, a client told us they had received an 8% return on a direct mail project that we worked together on and earlier this year, another of our clients saved over $50,000 with ZOOM project managing print and mail production.
I look forward to working together to make 2011 another great year! Janet Osterdock
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Have you ever unfriended someone on Facebook?
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Receive an Aunt Mildred Gift?
You know one of those gifts that may look great online but doen't translate to real life? Amazon is working on a solution to help deal with the cost and hassles of mail returns, which result from an estimated 30% of gift purchases.
The program would allow the recipient to generate a list of gift givers with so-called "different tastes from than the user." Recipients would be notified of the purchase before the package is shipped to them, giving them the ability to exchange it.
Miss Manners and Anna Post dismiss the idea as appalling with the possibility of serious backlash. I'm with the ladies - it's never old fashioned to be polite.
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