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July 2011 Issue: 

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Stay Relevant: 5 Easy Steps 

 

It wasn't long ago that you could work for a company and build a career through hard work and commitment. Today, this isn't the case. There is very little stability in the market and you need to continually invest in and reinvent yourself and your products.  

Read more about staying relevant  

 


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10 Bad Habits in Social Media 

 

Have you ever sent someone a text message that was auto-changed to something totally different? I have and lucky for me, it was to my husband not a business associate.

 

Accord to Meaghan Cameron, here are 10 habits to STOP in social media.  See the top 10 bad habits
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Host a Drawing on Facebook 

 

Did you know that you can host a drawing on Facebook? It's a great way to generate excitement and conversation about an upcoming event.  We recently designed and hosted a Father's Day drawing for the CA Capital Airshow with winners receiving back stage passes for the October event. From start to finish, the campaign was up within 48 hours. 

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Thinking about Blogging?

 

I'm often asked about the value of blogging. According to local blog expert, Jennifer Bourn of Bourn Creative, everyone has something of value to say. WE AGREE! The challenge becomes finding your voice and how to best integrate with your online and offline efforts. We're here to help.      

Check out our new blog  

Dear Friends,

You may have noticed that we've been quiet. I wish we could say we were having fun at the beach.  But no, we've been busy redesigning the Blog and testing real life marketing applications for QR codes and SMS campaign integration. We've learned a lot along the way and welcome a chat regarding our findings on best practices.

 

Now here's to some summer fun!

 

Janet Osterdock

 

ZOOM Cross-Media