Are you tired of getting automated calls while you're trying to eat dinner?  We would all likely agree there's far too much political noise from all directions these days.  Over the weekend, The Bee reported that Channel 3 broadcasted 15 campaign ad into a one half-hour broadcast.  

It's a mistake to use social media as another form of distribution for your message.  Unlike TV, radio and direct mail, social media is highly personal and social.  Imagine setting in a restaurant with a friend and a stranger pulls up a chair and begins a sales pitch.  He references the product and pulls out a contract and then asked for an order.

I often see social media used as another traditional platform for a pitch and I've fallen into the trap myself.   As marketing professionals, we're pre-wired to marketing speak and it's important not to transfer the same messaging to the new platforms.  They are not channels to sell things, but rather a network to influence, connect and share information in an increasing impersonal world.