 Get started on the right foot...
Before beginning a social media effort for your organization it's important to establish meaningful goals and objectives. Do you want to drive business? Build fundraising? Or build greater awareness or advocacy around a particular issue? Traditional sales and marketing goals can be established and successfully achieved with a plan and ongoing assessment and evaluation.
All too often we're seeing businesses jumping into social media without a clear direction only to abandon it or treat it like an undesirable chore with little consistency. There's too much to lose by turning off a client or prospect with pesty postings or too much marketing blather. Once you lose a fan, you've likely lose them forever. |
What's in it for me?
The sheer size of social media is enormous. Take for example the number of web searches with facebook dominating total searches performed at more than 40%. What about the number of active users at 350,000,000 or the fact that 50% of users stay logged-in on any given day or that the size of the community doubles every 6 months.
Clients and prospects are using facebook and there's no doubt that word of mouth is powerful including both negative and positive comments. Just because you may not be participating in social media doesn't mean that conversations about you and your organization are not happening.
Clients and prospects want to hear the inside scoop, including what's happening on the front line and what your customers are saying about your products and/or services.
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