A Focus on Core Competency
Welcome to the third edition of our Transforming Engineering
newsletter. Today, we are addressing the focus of your organization
from an R&D perspective. What is your core competency?
How do you focus on it and why?
We take a closer look within R&D to understand those activities that are unique to your organization and
those that are not. Focusing your resources on the things that only
you can do is critical to success. For the rest, there are many quality
resources that may even help improve the overall development process.
Please browse these articles to gain more insight.
Greg Langley,
CEO Syncroness Inc.
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EXECUTIVE INSIGHT
Product Development
is
Core to Your Success
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By Jorg Lorscheider
Partner/CMO
Syncroness
Syncroness CMO Jorg Lorscheider gives
insight into the importance of product
development and how your organization
can improve.
>>more
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TREND REPORT
A Culture of Contextual Innovation:
Unlocking Creative Potential
Within Your Organization
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By Ravi S. Adapathya
General Manager
Global Product Experience
Emil Georgiev
Design Research Leader
Erik Kemper
Global Design Interaction Designer
In today’s market, companies that can
best
understand their customers’ needs
and quickly
develop new offerings to
meet those needs
will succeed. A proven
solution to this
challenge is to encourage
constant innovation.
>>more
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CASE IN POINT
Innovation is Only Half the Battle
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By Katherine Burns
Director of Strategic Communications,
Growth Team Membership
Frost & Sullivan
While most companies acknowledge that
effective new product development is the key to
long-term competitive advantage and growth, most
also acknowledge that they lack rigorous, repeatable processes for generating good ideas and converting
those good ideas into profit. >>more
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SPEAKER SPOTLIGHT
Is Innovation Nature or Nurture?
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Rolf Skyberg
Senior Search Product Manager
eBay
GIL 2010: Silicon Valley speaker
Rolf Skyberg
explains how successful
innovation companies
and innovative
individuals have found ways
to balance
both the nature and the nurture of
great ideas.
>>more
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IN THE KNOW
Innovation Games: Playing to Win
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By Michael S. Tomczyk
Managing Director,
Mack Center for Technology Innovation
The Warton School
Have you ever been on a TV game show?
If you’re involved in any aspect of innovation,
you’re already on one. Think about it. The
stakes are high. Everybody’s watching—top management, colleagues, competitors, the
media, family members. If you win, you win
big. If you lose, the moderator smiles
disingenuously and says, “Sorry, next
contestant, please.” >>more
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WE ASKED, YOU ANSWERED
What Are the Typical Challenges
You Face as an R&D Executive?
(select all that apply)
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By Frost & Sullivan
Poll Results From April 2009’S Chairman's Series on Growth
| A.) |
Lack of understanding of CEO’s vision (20%) |
| B.) |
Lack of quality communication and
integration with other departments
(55.6%) |
| C.) |
Marketing and Sales does a poor job of
launching products or services
(22.2%) |
| D.) |
Poor understanding of customer needs from
Sales, Customer Support, Marketing
(62.2%) |
| E.) |
Lack of competitive intelligence and research
support to evaluate new product ideas
(62.2%) |
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