American Pride Automotive
News and Tips from American Pride Automotive
February 2010
Greetings!

We really appreciate our customers, whether it's a one-time visit for a state inspection, or a fleet account with multiple vehicles.  We recognize that it's you, our customers, that make us successful and we're thankful for your business.

This month we're giving a little extra attention to one of our fleet customers, Akers Electrical Construction Company.  We hope you'll enjoy learning a bit more about the company.  Of course we also have a tip for you, and a special offer for our subscribers.  As always, thanks for your support.

Sincerely,
 
Charlie Marcotte
American Pride Automotive
In this issue
Tire Buying Tips
Featured Customer
Family Service Day
Connect With Us
Time Tested Tire Buying Tips
 
Buying new tires for your car, truck, van or SUV can be a daunting challenge.  There are so many choices and advertisements, it's hard to know what's right for your vehicle and the way you drive.  However, it's worth it to take a little extra time and make sure you get the right tires -- correct tires can improve safety, gas mileage and even the amount of time before you have to replace them.

We see lots of tires come in and have a few suggestions for when it's time to replace your tires:

1 - Don't buy the cheapest tire.  It's a cliche, but you have a lot riding on your tires.  Good tires are an investment in safety, gas mileage and overall performance and handling.  Cheap tires are inexpensive to buy, but are often more costly in the long run when you end up replacing them sooner.Tire alignment is important, too

2 - Don't buy used!  Used tires simply don't provide the ride, handling and performance you need.  Even with used tires you're paying the labor to balance and mount the tires, so the savings often isn't much by the time you add in labor charges.

3 - Know the numbers and get the tires that are right for your vehicle.  Don't compromise -- go with what the manufacturer recommends for your vehicle -- you'll find that information in the owners manual, and on a sticker inside the driver-side door frame.  It's important that you get tires at least as highly rated as what the manufacturer suggests.

4 - Check the wheels -- if you have damaged wheels, it's only a matter of time before you have tire failure.  The wheel is what the tire is mounted to and bent or damaged wheels can reduce the life of your new tires.

5 - Replace all four.  Even if one or two of your tires still have some life left in them, it's best to replace all four at the same time.  If you like, you can always have the tire with the most tread mounted as your spare (if your vehicle uses a full-size spare).  Today's suspension systems work in unison, and having a tire that doesn't match in performance and tread depth can limit performance, and make it harder to identify other potential problems.

6 - Break your new tires in.  Tires are slickest when they are new and there is less grip for the first few hundred miles while the compounds used during manufacturing wear off.  Be particularly careful if you drive in rain during the first month or so after getting your new tires.

7 - Have them professionally installed.  Don't skimp on having your tires installed.  A professional will do the job right the first time, and will check other components while installing your tires, such as brakes and suspension.  They will also stand behind their work and you'll have the confidence of knowing the job was done right.

If you have any questions about your tires, when to replace them, or the type of tire to use with your vehicle, please give us a call (757-595-2755) or stop by our Newport News/Yorktown or Williamsburg location.

Featured Customer: Akers Electrical Construction Co.
 
Akers Electrical ConstructionThis month we're pleased to feature one of our long-time fleet customer, Akers Electrical Construction Company.  Owner Mike Akers started the company more than five years ago to bring professional electrical contracting service to the Peninsula.  The company has a staff of three, including Master Electricians, and consistently ranks high on Angie's List and other rating services.

"Mike and his crew approach every job with care and professionalism and it really shows," explains Charlie Marcotte.  "We're honored they chose American Pride Automotive to maintain their fleet vehicles, and we're quick to recommend their services."

Akers Electrical Construction Company is fully licensed, bonded and insured, and works on both residential and commercial projects.  "We do a lot of generator installs, service changes and upgrades and new homes and additions," says Mike Akers.  "Of course we also handle similar requests for commercial clients, including service call and new construction."

Mike said the company primarily works on the Peninsula, but has been known to help customers in other areas if the project is a good fit.  And because so much of his business depends on being able to get to the job site, they take good care of their fleet vehicles.  "We take them to American Pride Automotive and they take good care of us," said Mike.  After a recent visit for a repair to one of the vans, Mike said, "It's the first time I've left a repair shop thinking I didn't pay enough money!"

Akers Electrical can be reached at 757-369-0026.
 Our Next Family Service Day is March 13
Family Service DayOur next Family Service Day will be in Yorktown on March 13th.  The Family Service Day was created to provide assistance to single parents who need some extra help with their car maintenance and service.  It's totally free for the parent, with basic service and checkup items provided at no cost.  One of the easiest and most helpful things we do is an oil change.  Not changing your oil on time puts you at risk of engine failure due to low levels, and it's a routine item that many single parents overlook because of the cost, or they just get too busy.

For more information visit our web site (and send the single parents you know to the site) at: www.americanprideautomotive.com.  It's one of the ways we give back to the community that has provided us so much support.

FREE
Alignment
Receive a free front-wheel alignment with the purchase, balance and mounting of four tires for your car, van, truck or SUV.  Applies to personal vehicles only. Not valid with other offers or on fleet vehicles/plans.
 
Offer Expires: March 5, 2010