News and Tips from American Pride Automotive
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January 2010
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Greetings!
It's a new year and this month we're pleased to provide a virtual introduction to a member of our team, some thoughts on driving and service in 2010, and a special newsletter-only coupon, only available to our subscribers.
Just like our name says, we take great pride in the strong relationships we develop with our customers and we appreciate your trust in us to provide quality, dependable car care with every visit. As always, thanks for your ongoing support.
Sincerely,
Charlie Marcotte American Pride Automotive
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Meet David Lawson, GM of our Williamsburg Center
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This month we spotlight David Lawson, the general manage of the Williamsburg location of American Pride Automotive. David has done a fantastic job getting our new location up and running and as anyone who has visited discovered, he really knows his stuff! Just as important, David greets everyone with a smile and big handshake. David joined the American Pride Automotive team as a technician, "but years ago made the transition to the front counter where now I get to greet my customers," he said. "I update them on their vehicle's needs and progress, and deliver the service they expect. It's a tough job, but I love the challenge," he added.
Away from work David enjoys time with his family and an often be found cruising area waters in his boat. His wife Karen and daughter Jessica enjoy boating as well and all three love being out on the water. He also enjoys working around the house and doing favors for family and friends.
Be sure to get a big handshake from David next time you're in our Williamsburg location, and let him know you saw him in the newsletter!
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2010 Driving and Vehicle Service Outlook
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We're looking forward to another great year and hope you are as well. Although a lot of the news we hear is doom and gloom, we think there is a lot of opportunity in 2010. Some of the trends we see for 2010 include people holding on to cars for a year or two longer than they have in the past. The feedback we get from our customers is that many are taking extra care of their cars to extend the life.
In the past routine maintenance may not have been as diligently performed. Now we're seeing customers every few months for the service visits that keep vehicles operating well -- oil changes, tuneups, tire rotations, coolant flushes, transmission fluid changes and more. It's not that cars need more service -- more that people are paying more attention to regular service items so their cars last longer. It makes sense.
Another trend we anticipate for 2010 is a strengthening in quality pre-owned vehicle sales. With the advent of services like CarFax, it's easier than ever to get a dependable used car, without worrying you're buying someone else's problems. We think there will be an increase in used car sales, but only with the reliable, proven sales centers that also service what they sell. There may actually be a decrease in lower-end used car offerings other than through private party sales.
Unfortunately, one area where we expect continued decline in 2010 is in road maintenance. City and State budgets are stretched thin and potholes and upkeep is likely to suffer. That means more wear-and-tear on tires, suspension and other components. Good for repair centers, but not good for vehicle owners! There are a few things you can do if you do find troublesome roads. First, call the city and let them know about the problem. They may already know, but sometimes it's the squeaky wheel that gets attention first.
Second, remember where the major potholes are and avoid them -- change lanes ahead of time if needed, and increase your following distance from the car in front of you so you have time to react and gently avoid the trouble spots.
One final suggestion -- take a few minutes now to write reminders on the calendar for upcoming oil changes and checkups, and your state inspection. A few minutes planning now will ensure you don't forget the scheduled maintenance issues later when life starts getting in the way.
Enjoy your 2010, and please drive safely!
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Family Service Day
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Do you know a single parent who could use some extra help with his or her car maintenance and service? If so, you can do them a huge favor by telling them about our Family Service Day. Every six weeks we offer free auto service and maintenance help to single parents during our Family Service Day.
The next event is coming up on January 16 at our Williamsburg location, followed in late-February or early April in Yorktown/Newport News. For more information visit our web site (and send the single parents you know to the site) at: www.americanprideautomotive.com. It's one of the ways we give back to the community that has provided us so much support.
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FREE OIL CHANGE!
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Free oil change with any other service, excluding State Inspection. Applies to a standard 5 qt. oil change with a stock filter. Valid at
our Williamsburg or Yorktown locations. Not valid with other offers or
on fleet vehicles/plans.
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Offer Expires: Jan. 30, 2010
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