| New Study Shows Customer Experience is a Competitive Differentiator |
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According to the results of a new survey from SAS, the leader in business analytics, Peppers & Rogers Group and Jubelirer Research, companies that have better customer experience management capabilities, along with a strong customer orientation, enjoy a decisive competitive advantage. Read more
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| TXTandTELL - Capture guest feedback at the moment of experience |
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Touchwork recently launched TXTandTELL, the first text messaging based system that lets restaurant operators obtain real time feedback from guests about their dining experience, identifies dissatisfied customers, enables rapid service recovery and supports a loyalty program to encourage repeat visits.
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| Life saving surgery performed by SMS |
 According to the Associated Press, a British doctor who is volunteering in Congo used SMS instructions to perform an arm amputation.The doctor, David Nott knew that a 16-year-old boy whose arm was bitten off by a hippopotamus needed a forequarter amputation to remove his left shoulder.
Read more
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| SMS used to Enhance the Delegate Experience at Events |
Touchwork recently launched Message4Events, comprising a range of smart text messaging based solutions for conference and tradeshow organizers.
These solutions enhance the conference experience for delegates by:Facilitating on-site networking amongst delegates, Enabling organizers to communicate with all delegates during an event, Automating the rating of presentations, sessions and speakers Adding a fun "mobile treasure hunt" to drive traffic to participating tradeshow booths |
| Mobile devices will beat PC, TV in battle for consumers' time |
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One of the most heated battles for control of people's lives is about to take place, pitting the cell phone, TV, and computer against one another.
Although all three have big roles to play, mobile devices will potentially replace TVs and computers as the electronic devices most central to people's lives.
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