| Greetings! |
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 There are over 3 billion mobile phones worldwide, compared to 1.5 billion televisions and 1.1 billion PCs, clearly demonstrating that mobile is a much more efficient means of reaching a global audience.
And if you're trying to reach 200 people in Hempstead, N.Y., the personal, one-to-one engagement of mobile messaging is much more effective and targeted than a TV commercial.
More than 350 billion text messages were sent in 2007 and over two-thirds of those messages were sent by adults 25 or older, proving that the stereotype that text messaging only applies to adolescents is not entirely accurate.
We trust you will find some interesting information about mobile communications and how this channel is being used in our November newsletter!
Johann Leitner
President, Touchwork |
| Want a Fast Response? Send a Text Message |
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Forget voice mail. Forget e-mail. If you want the fastest possible response to your question, send a text message. Don't take my word for it (though I've been preaching the business benefits of text messaging for, like, ever) - there's research to back it up.
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In an effort to enhance its understanding of the travelling public's impression of their airport, the Greater Toronto Airport Authority (GTAA) has unveiled a text message feedback program provided by Touchwork. 
