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See us at the Shows!
AdTech
Booth #5240
Apr 15 - 17, 2008
ICAST
Booth #2066
Jul 16 - 18, 2008
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Outdoors Statistics
New 2006 National Survey
of Fishing, Hunting, and
Wildlife-Associated
Recreation
Click Here
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First Light Net's Business to Business Monthly Newsletter
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First Light Net Advertising Bulletin
Greetings!
We've put together some great new retailer advertising packages designed to maximize the return on your advertising investment! Click here to review the retailer packages.You can even book your advertising campaign online! These packages are available for a limited time only, so sign up today! Be sure to check the new advertising opportunities in our Seasonal Charter & Guide Email Promos!We're still the only company to offer a Make Your Money Back Guarantee on our Charter & Guides Advertising Package! Get listed in 9 Top Charter & Guides Sites for only $499! Space is limited so reserve yours today!  This newsletter is designed to inform you about other promotional opportunities within the First Light Network, provide you with better marketing tools for your website, and to update you with information about what's happening online in the outdoor demographic. |
Network News
FLN acquires Fishing.Net! The planned launch date for the site is in March of 2008.
FLN now owns Fishing.Net, Fishing.Org, and Fishing.US!
FLN acquires ChattanoogaFishingForum.Com - a large and active fishing site serving the Tennessee, Georigia, and Alabama fishing communities!
Mobile Phone Internet site FishingGuides.Mobi launched. Now mobile users have easy access to Guide and Charter listings online!
Find more exciting FLN news at www.FirstLightNet.Com
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Website Marketers Toolkit Essentials
Search Engine Focus - iBusiness Promoter
Axandra has recently released the brand
new version of their popular SEO
software tool IBP. 
The new version
IBP 10 has everything that you
need to get top 10 rankings on
Google, Yahoo and other search
engines. As a matter of fact, they guarantee top 10 rankings on
Google!  First Light Net uses IBP on our own sites and we recommend it to all of our clients. It's powerful, easy-to-use, and best of all, it works!
Search placement is a huge factor in driving additional traffic to your site.
We want your online business to succeed, so check out the new version of IBP today!
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Featured Network Site  Fishing.USFishing.US is a strong community website that offers a lot of features for growing your outdoors business! Sign up for free and list your services in the Fishing.US Resource Directory. Set up a blog and include news and stories that involve your products and services. Meet and discuss your products with recreational fishermen and outdoors enthusiasts on the forums. You can even list your products or services in the classified section. Many of the potential business expanding services offered through Fishing.US are FREE and will help you promote your products to your target market directly! Are you using FishingTackleAuction.Com to promote your products and services online?Dont forget, FishingTackleAuction.Com isn't just for auctions! You can set up an online store, set prices, and sell directly to the public online! With the FREE $100 credit for new sellers, setting up shop online has never been more painless or less expensive!
Get started today! |
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What's Going On in Internet Advertising?
Don't Click This Ad!
Brand marketers measuring their display ad performance might not want to rely very heavily on click-through. Most display ad clicks come from a very small group of consumers, according to "Natural Born Clickers," a report by Starcom USA, Tacoda and comScore.
The heavy clickers surveyed represented just 6% of the online population, but made one-half of all display ad clicks. Heavy clickers' demographics were also very different from those of most Internet users. On average, heavy clickers were 25 to 44 years old, with annual household incomes under $40,000. They were online four times as much as non-clickers, but were not big spenders. Unlike non-clickers, heavy clickers were also relatively more likely to visit auctions, gambling and career services sites. Click here to view chart.
The researchers said that the data suggested no correlation between display ad clicks and brand metrics, and no connection between measured attitude towards a brand and the number of times an ad for that brand was clicked. Starcom recommended that marketers instead measure shifts in brand attitude and the relationship of ads to sales.
"While the click can continue to be a relevant metric for direct response advertising campaigns...click performance is the wrong measure for the effectiveness of brand-building campaigns," said Erin Hunter, executive vice president at comScore.
 It is important for marketers to know if display ads are helping their brands, since that's often why they use display in the first place. In a McKinsey study released in September 2007, more marketers used display ads for brand building than to achieve any other goal.
Display ads are not fading away any time soon, either. They account for about one-fifth of online ad spending, and are expected to do so through at least 2011, according to eMarketer. Nearly $8.2 billion will be spent on display ads in the US that year, more than double the 2007 level.
Check out eMarketer.com for the full article.
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Free Promotion Opportunities
Product & Book Reviews
Reach tens of thousands of anglers a week and maximize the exposure of your brand or products! Ask us about having one of our "Product Review Authors" review your products or books! We place reviews on sites across our network, including FishingTackleReview.Com. We also routinely run reviews as the featured article in our Weekly Newsletters, sent to over 17,000 viewers! Don't pass up this type of free exposure!
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Top 5 Internet Advertising Tips
Getting Traffic to Your Website is Key!
1. Join a forum and point your signature file to your website or blog. View other signatures to see if anything catches your eye. A signature file in a forum is similar to placing a classified ad. If you don't get read you're dead.
Forum marketing becomes more effective, the longer you do it, because you begin to establish credibility and people know who you are.
2. Post comments on blogs. When you are controversial you capture attention. This can lead to traffic as well when people visit your site to learn more about you. Another benefit of posting comments on blogs is you create back links to your site where search engines can find you and rank you higher for specific keywords.
3. Post comments in social directories. When you see an article you like make a comment on. Social directories such as Digg, Stumble Upon, Propeller, and others are great places for you to create back links to your website or blog when you post comments on articles you have read.
4. Write and submit articles to the best article directories. In your article write a quality resource box that would give a person a reason to want to click on the link that leads to your website. Automate the process by using article directory submission services to get even more articles out to more directories.
5. Don't forget about pay per click advertising. There are still great opportunities to bid on underserved keywords and get traffic to your website without spending an arm and a leg to do it. Pay per click programs such as Yahoo Marketing, Miva, Google AdWords, and more, offer an excellent way to traffic to your website quickly.
These are five proven Internet advertising tips. Every business needs website traffic, and in many cases, the more the merrier. Your ability to use these five Internet advertising methods, and many others, can make the difference in whether you are successful or fail with your Internet business.
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Questions / Comments / Suggestions?
Feel free to contact us!
The First Light Net Team
toll free:877-347-4684 phone:719-572-9065 email: info@firstlightnet.com
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