Cold Calling is an Art that Everyone can Master!    Alignment is the First Step to Successful Cold Calling

• Your prospects are more concerned with the price of your products and service rather than the value.
• Your closing ratio is very low in converting a prospect into a client.(Below 50% is to low) Do not cheat and count '"retainers", we are talking about raw opportunities here)  This goes for cold calls to. Here is the principle " If your not getting 5 opportunities for every 10 cold calls, then your cold calling on the wrong businesses".  
• Your "Marketing" is an expense not an investment in your business and you are NOT seeing returns on that investment.

To begin getting your business in "Alignment" the first steps are to:

• Determine your business values and write them down in the form of a mission statement.  ie: ABC Kitchens provides the highest quality products and construction services to their clients that demand value over price.  Or  ABC Kitchens provides the highest quality products for the lowest price to the contractors and DIY homeowner market. Logic dictates  Service , Quality , Price -pick any two.  Find the two that fit your business values and run with them.
• Determine the Demographic and Psychographic profile of your IDEAL Client! This will be a description for 80% of your client base, so that you will know whom to target in your marketing and COLD CALLING efforts.

1. A  typical Demographic example is : Household value of $, Household Income of $, Education level of_______.   
2. A typical psychographic example is: Pays Cash for Home Improvements, Belongs to Country Club or ?????.  Buys New Car every 3 years.

Now we know how to understand what alignment is and how we can identify our business values and prospect profiles, we can better cold call on the right prospects.  That will save us precious time and increase those closing ratio's.  Cold Calling the businesses that are in alignment with your business and or finding out who is by cold calling will make your sales calls sooooo much more profitable than your competitors. While they are wasting time your writing business orders!