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THE COACH'S REPORT


In This Issue
Snow Skiing as a Business Metaphor? It comes down to how you handle a Challange!
Serve your Client's Interest and Be Value Added by Making $ on your Appliance Specifying!
Quick Links
Key to Money
    Sales Tips
Serve your Client's Best Interest and  be Value Added
by Making $ on specifying the Appliances! 
 
How many times have you told your client's to just go and pick the appliances and let me know which model number you choose?  " Oh, we do not make enough money on the appliances for us to sell them to you".  This is a disaster waiting to happen! 
"But Robert I go with my clients to choose the appliances, and then they shop for the lowest price".  If your not making money for your time, then you are not only leaving $'s on the table, but not serving your client's best interest, let me explain.
 
Kitchen Professionals understand that you need to have the exact model numbers for the panel sizes and cut outs anyway.  It is in your best interest to direct your client to the appropriate appliances.   How would you like a uninformed "Big Box" Appliance Salesperson  specify the Ovens with the huge handle that looks great in the showroom, but sticks out to far and affects your cabinetry.  No Way JOSE, is what I say!
Even on those "Value Engineered" Kitchens, the appliance specifications are critical. Ask your countertop fabricator about the notches for the Ranges.
 
Ok, here is the Strategy
 
A.  Have One Favorite Appliance Retailer, negotiate "Best Builder/Specifier Pricing for all of your clients". Make sure the appliance specialist your working with gives you all of the cut-outs and cut sheets for the appliances on each job. (If they do not have the time, then neither do you, shop elsewhere.) Give your business to one person in that retail outlet.
B. Have a backup retail outlet for different brands, etc. However, give most of your business to one. I would say a 75/25% split.  Your Clients will keep everyone competitive, because they will shop the bid.
C. During the "Design Phase" before ordering the cabinetry, the appliances are being specified by you the designer in close consultation and with approval from your client.  Stay within their Investment Parameters and DO NOT let it affect your Cabinet Budget for the Job! 
D.  When it is time to put the deposit down on the appliances, delivery, uncrating, etc will come up.  This is the key moment for your client.  They now realize that they have to be on the job, approve the appliances as it comes off the truck and sign the receipt of delivery!
Hint-If you are offering to provide this service free, then you are taking on a huge liability. 
Has anyone had this happen to them. " Your Installer must have scratched my Refrigerator, It did not come that way" Or worse, your Installer did scratch it moving it into place for FREE!!! Just to be a great designer and "service my client"
 
 
  Your client will realize the work and liability they have.  Some will want you to "Take control of the situation".
 
E. You Coordinate, delivery & appliance payment. Be there to uncrate and stage the appliances. Set them in place or ensure that the order is correct and ready for installation.  Be there to coordinate with Installation Team and problem solve any issue that arises.  The 15 % you charge for this (Appliance Project Management Service) is usually offset by the 7-10 % off of retail they saved anyway. 
You are doing your job as the "Kitchen Expert" and getting paid for your expertise. The client is happy to pay you. Or you can let them handle it, with your guidance around your cabinet installation schedule. Whatever you do, do not take the liability of the appliances for free or as part of the "cabinet deal". Let your competitors work for free while your spending time designing your next sale.    
Profit by Servicing your Client!
 
Robert Foltz, CKD
Kitchen Sales Coach
Issue: # 13 January 8,2008
Greetings!
 
I just love a New Year!  It is a time for renewal, hope and a chance to put the last year behind you and move forward.  It does not matter how successful or unsuccessful you might think you were. The New Year is a chance to move forward.  Keep you eyes and head pointing forward, do not look back. 
 
Keep looking ahead toward a great year, defying all of the "Expert Doom & Gloomers".  Kitchen Sales Coach and Robert Foltz is going to have the most successful year ever.  How? By providing valuable information,strategies and tips to my clients and those who will soon be my clients.
By being Value Added to your clients, you can not help but be successful. It is that simple.  Let us provide value together and have a great 2008!
 
Kitchen Sales Coach has a mission statement for 2008:
Kitchen Sales Coach's Mission Statement:

To provide Kitchen & Bath Sales Professionals with innovative sales strategies and  training techniques that assists them to achieve the highest level of sales, profit and professional success.

 Look for it on my website soon!

 
 
If you would do the honor of passing my newsletter on so that other Kitchen & Bath Professionals might enjoy it- I appreciate, and they will too.  See the " Forward Email link below"
 
Enjoy the Information and have a profitable week!
 
Robert Foltz, CKD
 
How can Snow Skiing be a Business Metaphor?  It comes down to how you handle a "Challange".  The way you do anything, is the way you do everything! 
 
Over the holidays we took a trip to Smugglers Notch Vermont for a bit of Snow Skiing! There were 16 of us in two large condo's.  What I found amazing is how differently the skiers took to the task of skiing.  It is similar to how business owners and sales designers look at their own businesses and prospects.
 
Some wanted to stay exactly where they are today, In their Comfort Zone and not improve. Some wanted to just go out and talk about improving and "Hitting the Slopes Hard".  Some of us believed that if we took a lesson to "relearn" the basics of skiing, then we would move forward faster and with more fun.  Technology in the Ski's have changed dramatically since the last time I skied over 12 years ago.  Technology and your Prospects keep changing.  The savvy Kitchen and Bath professionals never rest on their past knowledge, they are always out to learn something new , or even relearn what they had forgotten in the day to day business climate. 
 
We skied under ideal conditions. Snow at night, sunshine yet cold during the day for the first two days.  The third  day was grey, yet snowy.  The fourth day was a "Perfect Powder" day. Especially for the Northeast. One of the Instructors told me that they have not seen these conditions this time of year with all natural snow in 20 years.  Whether the snow was "Crunchy, or Powder it was great!  Business climates are similar.  You are not going to get the ideal climate every time in every market.  It is how you approach the climate that matters, not the climate itself.
 
Let us take the skiers who stuck to what they already knew, and did not challenge themselves. Similarly,the Kitchen and Bath sales designer or business owner who keeps on doing what they have always done, will never break out and take it to the next level.  Now this is fine if your "comfortable" where you are, I submit that most want to have a "Breakout" but are a bit afraid of the "Terrain" That is why I preach, getting out of your comfort zone and learn new techniques or relearn old techniques with new the technology that is available. Next thing you know, you will be breaking out and going on terrain that is new exciting and profitable!
 
 
Then their where my nephews who talked a big game.. I kept hearing " Oh common uncle Rob, I will go to the top and ski with you. I am going to blow you away with my snowboarding!!!  All talk, no action!. 
Let us take the Kitchen and Bath Professionals that seem to talk a good game , but are similarly stuck in their comfort zone.  It is actually better to do nothing, then be all talk.  These people, know they need to break out of their old habits, but are to afraid to admit that they might not know something to their peers and colleagues.  We have seen them, really talented designers that cannot close a car door!   My favorite is the business owner who once wrote me and said " My current systems and procedures are not the cause of my current financial state"!  I thought, Who Is then? 
 
If you're sales or profits are down, and/or you cannot tell what your gross profit is on every job/sale, then you better believe it is your systems or lack of them that is the Major cause of any businesses financial state.  Folks, this is denial and an intervention needs to occur! 
 
Historically I have been a comfortable level 8/9 (Black Diamond) Skier.  Since I have not skied in 12 years and I was skiing on much shorter skies because of the technology. ( They practically turn themselves-Awesome)  I took a 1 1/2 level 4/5 lesson.  Of course I was advanced, but I relearned the basics and the new ski technology.  
We all know, successful Kitchen and Bath professionals and business owners.  They come to every meeting or KBIS upbeat and positive.  The one item these professionals have in common is that they are never satisfied with their current knowledge or status.  They constantly want to learn, perfect their business, customer service techniques and strategies.  They understand that change is a constant in the business world.  They attend most of the industry networking meetings, they will attend a seminar or get some additional training once or twice a year. Most importantly, they are open to new ideas and other peers giving them tips and advice from time to time.  They know they can take what they hear, apply what is relevant and store what is not immediately relevant for future use.  Even if they hear things they already know, they are happy to have it reinforced by another professional.   They do not know what being "comfortable with the status quo" is.  That is why these business owners and Kitchen and Bath professionals that are typically at the top of their game and keeping moving up the chain of business success and profits!
 
Which type of skier are you? Are you entirely too comfortable in your current state?  Do you want to challenge your "status quo" but do not know how? I have said repeatedly, I started making money in my business when I hired a consultant and started attending all of the business conferences I could.  It took a couple of years and a couple of thousand dollars that I did not have, but it paid off huge at the end of the day.  
 
It is you and you alone that are responsible for your current status and income level!  Take control and activate your heart by getting out of your comfort zone and learn to earn!  
 
Kitchen Sales Coach's mission is to bring to the Kitchen and Bath Professional strategies and specific techniques that can help you climb that ladder of sales & financial success.  We do that by putting the client and prospect first.  We understand that if our clients needs are served first and foremost, then ours will also be served.
  
 
Lets go make it a profitable and fun 2008!
 
 
 
Robert Foltz, CKD
Kitchen Sales Coach
 
Kitchen Sales Coach operates under the following principles.
 
Of the things we think, say or do
 
1. Is it the Truth?
2. Is it fair to all concerned?
3.Will it build goodwill and better friendships? 
4.Will it be beneficial to all concerned?
 
 
 Sincerely,
 

Robert Foltz, CKD
Kitchen Sales Coach.com
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1/29/2008