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In This Issue
What is Twitter?
4 Facts You Should Know
Marketing During a Recession
Quick Links
Join Our Mailing List!
Greetings!
boxCreative Marketing Solutions is gearing up for a prosperous 2009, and we would like you to join us!
 
The recession has taken a lot of spirit out of this holiday season for many, but we refuse to let it get us down.  So let's celebrate this December, and plan for our future success together.  January brings a new year, new hope, and new opportunities. 
What is Twitter?

Twitter is a social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific or Facebook.   - From Wikipedia
 
The video below explains a lot
 
Creative Marketing Solutions is embarking on a new adventure into the social media world and we would like you to join us! Some of you may already be using Twitter, but I'm sure most of you are not.  Most people have yet to see the benefits of such a tool, from a business prospective. 
 
50 Ideas on Using Twitter for Business
 
Creative Ways to Leverage Twitter parts 1 & 2
 
Check out our Twitter page! Hey while you're there, why not create one for yourself?

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4 Facts You Should Know
 
dartboard1. Direct Mail cuts through the noise because it's targeted 1-to-1 marketing. It's also personal, precise, and measurable! (Your boss can see the results.)
 
2. 75% of individuals pay more attention to direct mail than any other marketing channel.
 
3.
98% of households collect, assess, and sort mail everyday.  77% say they sort their mail immediately.  On average people spend 30 minutes engaged with their mail when they sit down to manage bills/offers and scan catalogues.
 
4.
 There are146 million addresses in the U.S, 1.8 million new addresses  every year, and 41 million move every year.   (Address quality is important, maybe more important than you thought.)
5 Reasons Not to Cut Your Marketing Budget During This Recession
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1. If your marketing is standing still right now, it defeats the purpose of your past marketing efforts.
 
2. Numerous studies have shown that cutting back on marketing  efforts and budgets during an economic downturn will not only hurt sales now, but will also in the future.
 
3. Losing customers now, could mean they are gone permanently.  In the past during a downturn, customers that switch their brand loyalty tend not to switch back.  It is also more costly for you to try and get them to come back through future marketing efforts.
 
4. Your competitors have cut back on their marketing budgets, so take advantage and gain that potential market share.
 
5. Studies during the 1981-1982 recession show that firms maintaining or increasing their advertising experienced an average sales growth of 275% over the preceding five years.  

New & Improved

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Celebrate December,
 
Samantha Brewer
Marketing Administrator
Creative Marketing Solutions
704-583-9717 
 
 
Proud Associations
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