| 5 Tips to Win the Marketing Game |
|
1. Your marketing budget should NOT be first cut during an economic downturn. How do you expect to score without playing offense? When your sales are down and business is hurt, that is the time to re-energize your marketing efforts and play at your best. Get out of the slump by putting up a stronger more proactive fight.
2. Get focused. Instead of marketing everything you do to everyone, maybe you should reconsider and follow a more concentrated market strategy. Try to focus on and reach one portion of your market, that way you can tailor your services and marketing efforts to meet specific needs. Or create a niche in the market, this way you're the first to define it and the first to reach it.
3. Find out what your competition is doing, we all saw a certain team profit from doing just this. Don't break the law, just pay attention. Read books, read case studies, and be alert. What marketing tactics are working for your competitors? Do they utilize direct mail? Email marketing? Personal URL's? Chances are it's a combination. Studies show that cross media campaigns receive higher response rates and history has shown that knowing what your competition is doing improves your win to loss ratio 18:1.
4. Plan, Practice, Adjust, and Repeat. It's important to understand that marketing plans don't always go exactly according to plan and they take time to perfect. Once you've developed your seemingly outstanding marketing plan be prepared for game delays, fumbles, and bad calls. If your prepared for them, you'll be better equipped to handle them.
To prevent delays, create a timeline of strict deadlines (Plan), to avert fumbles choose an experienced production partner (Plan), and to avoid bad calls test your marketing efforts (Practice). After you've measured your marketing results, decide what works and what doesn't and (Adjust) accordingly. Improve and (Repeat).
5. Play your first string. It is always exciting to have a new idea whether it's for a promotion, a new website, or a direct marketing campaign, but it is crucial to send in the right players to get the job done. When it comes to executing something as important and expensive as your marketing, you need to choose a production partner that you trust will execute your new idea with experience and talent.
Creative Marketing Solutions is always here for you if you have any questions or if you would simply like a little advice, after all
Marketing is our middle name!
|
| Creative Welcomes Kevin Smith to our IT Department |
|
Over the past few months Creative has taken serious steps toward enhancing our IT department. Our newest addition is Kevin Smith. He will be helping with desktop support, application support, systems administration, database maintenance, and the expansion of our XMpie capabilities. Creative expects to create a lot of innovative and successful campaigns in the upcoming months. We look forward to sharing them with you.
|
