| For the cost of one gallon of gasoline, you could reach more than nine prospects! |
Which receives a stronger return on a 43 cent investment:
14.3 ounces of gas or designing, printing, and mailing a postcard?
Recently Creative Marketing Solutions sent out a postcard to market ourselves. It only cost us 43 CENTS per postcard, this included design, printing, purchasing the list and the cost of postage!
Prices may vary, but the point remains that you can inexpensively put your message in the hands of your prospects and receive measurable results.
Also, keep in mind that the news is telling us credit-card companies and financial service companies are cutting back on their direct mail. This means that mailboxes are receiving less mail. Your postcard will be more welcome and more recognized than ever!
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| Gas Tips |
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1. Follow the Recommended Maintenance
2. Keep Your Tires Properly Inflated
3. Take a Load Off
4. Don't Drive Aggressively
5. Use the Highest Gear Possible
6. Use Cruise Control - Selectively
7. Think Clean
8. Avoid Excessive Idling
9. Think Before You Ventilate
10. Combine Your Errands
www.edmunds.com/reviews/list/top10/103164/article.html
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| Seth Godin's Blog |
 Fear is a powerful driver of decisions. Without fear, no one would use seatbelts... you don't use them because they're fun, you use them because you worry about what would happen if you crashed without them. The challenge of marketing with fear isn't efficacy. Of course fear marketing works. The challenge is ethics and brand.
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