I appreciate when writers
communicate to their readers clearly and
directly. It doesn't happen often enough
when someone is writing about technology!
That's why I like David Pogue.
David Pogue is the Technology writer for the
New York Times. I think you may enjoy
excerpts from his article Tech
Terms to Avoid published October 16,
2008.
"I think a lot about the technical level of
the column. Over the years, I've adopted a
number of tricks that are designed to
communicate technical points without losing
the novices--and one of them is avoiding
jargon.
Why tech writers use so much jargon, I don't
know. Maybe it's self-aggrandizement; they
want to lord their knowledge over everybody
else. Maybe it's laziness; they can't be
bothered to fish for a plain-English word.
Maybe it's just habit; they spend all day
talking shop with other nerds, so they slip
into technospeak when they write for larger
audiences.
In any case, I'm making available to all, for
the first time, my list of pretentious
pet-peeve words to avoid. I used to consider
plain-English writing a competitive
advantage, so I've never leaked this list to
potential rivals. But at this point, forget
it; any tips that might contribute to clearer
writing deserve to be free.
* Content. As in, "Web content." Ugh.
If you mean "Web pages," say "Web pages." If
you mean "music," say "music." Nobody outside
the tech industry says "content" when they
mean "what's on your player" or "what's on
your Web site."
* Enable. Who on earth says, "Enable
the GPS function"? Only user-manual writers
and computer-book authors. Say "Turn on GPS"
instead.
* E-mail client. Originally, someone
coined "client" to distinguish your
computer's e-mail program from the computer
that dishes it out (the server). But when
you're not explicitly trying to make that
differentiation, just say "e-mail program."
The only people with e-mail clients are the
lawyers who represent Outlook and Gmail.
* Functionality. WOW, do I despise this
pretentious word. Five syllables--ooh, what a
knowledgeable person you must be!
It means "feature." Say "feature."
To read Pogue's whole article click
here. He offers a free weekly newsletter
that you can sign up for at the New York
Times.