Do your presentations pass the "So What" Test?

What? You might ask - I'll repeat. Do your presentations pass the "So What" Test?

The "So What" Test goes like this. You connect the benefits of what you are speaking about directly to your audience's interests. By answering the "So What?" from your audience's perspective you are telling them why your information is important and valuable.

Savvy presenters know that audiences will only stay with them if they can clearly articulate why it is important to do so. Remember the old radio station WIIFM? (What's in it for me)

If your presentation material isn't aimed at someone's self interest you'll need to tell your audience why they should care.

Here are some important questions that will help you pass the "So What" Test in your next presentation:

How does what you are speaking about help your audience to:

• Save time?
• Save money or make money?
• Make life easier?
• Make them look/feel good?
• Lose that annoying extra weight? (thought I'd slip that in for fun)
• Take away pain?
• Solve a problem?
• Help society?
• Reduce/resolve conflict?
• Educate others?

Next time you have an important presentation, ask a colleague to listen to a practice run and ask you "So what?" after each topic. See if you can clearly and concisely outline the key benefits you are offering to your audience. When you've done that, you've passed the "So What" Test! Congratulations!

Old School: Start your speech with a joke.
New Rule: Use your passion and personality.

Let's face it, most business presentations are boring. I know that you've been in the audience when a speaker drones on and on reporting facts and figures. It's obvious that they don't know about the "So What" Test.

How would you like to learn the secret to becoming an engaging and powerful speaker?

It's not as difficult as you think. In fact, you can do it in just eight hours. Come join me on June 18th, and you will be one of only eight people who will walk out of our program How to Give Powerful Presentations in Eight Hours knowing how to bring both your personality and passion with you to your next presentation.

Visit here for program info.
Sign up now and get the Early Bird discount.