Exhibition Industry Growth in 2012 -Ideal Stage for Investor and Producer Partnerships
Attracted by strong margins and pent-up demand for face-to-face marketing, exhibition producers and industry investors are again looking at exhibitions and conferences for future growth of their existing portfolios and for entry into specific, high-growth vertical segments of the industry.
Technology, medical, science and engineering events are forecast to show the most pronounced growth in 2012, according to IBISWorld; and several events in these industries have been ranked on the "Fastest 50" in 2011, by Trade Show Executive. Following growth of 2.9% in 2011, the $13.1 billion exhibition and event industry is forecast to expand by a 4.0% average annual growth rate through 2015. Applying new technologies to modernizing operations and marketing of existing events will be a key success factor in capturing the next generation of tech-savvy, X and Y generation buyers.
Seeking Growth Capital for Exhibitions
In addition to completing several exhibition industry valuations in 2012, The Axcess Group is working with exhibition producers to identify potential acquisition and joint venture opportunities and match those with growth funding sources.