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Latest News From CCBC
In This Issue
Inaugural Learning Collaborative Held
Txt4health Community Engagement in Full Swing in NOLA
Txt4health and Walmart Celebrate Alert Day
Beacon Communications and Dissemination Meeting Hosted by CCBC


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Events of Note
(as of April 2, 2012)

April 16, 2012
Blue Cross Blue Shield
PCMH Summit

April 17, 2012
Ochsner Diabetes Bootcamp Workshop

For additional information on any of the events/meetings listed

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Team Approach

The Crescent City Beacon Community initiative represents an unprecedented level of cooperation across organizations, sectors and disciplines in Louisiana. In order to ensure success, partners contribute to every phase of the development

and implementation of CCBC interventions. For a full list of partners,


Click here.

Issue: #3April 2012 

Inaugural Learning Collaborative Held

PCDC Learning Collaborative March 2012 
The first of five CCBC Learning Collaborative Sessions was held Tuesday, March 13, 2012 and Wednesday, March 14, 2012. Five primary care coaches from Primary Care Development Corporation (PCDC) facilitated this inaugural learning session for 18 CCBC clinic partner's Change Teams and Leaders. The focus of the session was quality improvement, principles of care management and change management.


This first CCBC Learning Session created an environment designed to encourage creative thinking and goal setting around improving the efficiency and performance level of chronic care service delivery at participating organizations. One of the 90 participants noted that the learning session helped them understand that "vast information and help is out there", while another noted that "the entire day was a learning process!"


PCDC creates structured content-rich presentations for each Learning Session. The goal is to educate and empower the teams on definitions and standards related to the particular subject matter of Quality Improvement and Principles of Care Management. The didactic portions of the day were coupled with dynamic, interactive team activities that:


  1. Encourage development of new ideas or highlights existing best practices;
  2. Drive health care professionals to share experiences and knowledge with each other


Many participants voiced their appreciation for co-consulting activities, in which teams were mixed, to share ideas and challenges in a structured format. One participant stated, "I like interacting with other centers and learning about their challenges and realizing that we have the same challenges and hearing their ideas about addressing the challenge."


To date, the change teams have participated in an intensive planning period in which they worked with their individual coaches on a weekly or bi-weekly basis to complete assessments and create workplans to address CCBC interventions. They will return to their centers and initiate an activity period to put what they have learned into practice. The next Learning Session will be held in May 2012.

 Txt4health Community Engagement in Full Swing in NOLA 

Soul Fest txt4health 2012

Community engagement efforts are in full swing in the Greater New Orleans area, including partnerships with Walmart and The McFarland Institute (an affiliate of Baptist Community Ministries).


CCBC recently teamed up with Walmart at the 9th Annual Soul Fest at Audubon Zoo, held March 3rd and 4th, to promote txt4health and answer diabetes-related questions. The annual festival attracts approximately 20,000 New Orleans residents and is a celebration of African American food, music, crafts and culture and entertainment. As corporate sponsor of the event and a member of the txt4health community advisory board, Walmart provided CCBC the opportunity to distribute txt4health materials at their table. In addition, Walmart had two pharmacists and three interns on site to promote the diabetes risk awareness initiative and answer questions.


CCBC was invited to present txt4health at McFarland Institute's STAR (Strategies to Trim and Reduce) PROJECT weekly meeting at St. Maria Gorreti Church on Saturday, March 3rd. The McFarland Institute (a division of Baptist Community Ministries) is a txt4health partner and serves on the community advisory board.


During the meeting, a brief presentation and demonstration of the txt4health platform was given to more than 60 volunteer church nurses and McFarland Institute leadership.


The STAR PROJECT is a free twelve week program designed to assist persons suffering from high blood pressure and/or obesity in learning how to combat these serious health issues. 150 volunteer nurses were selected to participate in the STAR PROJECT from several of the McFarland Institute's network of more than 150 churches within the Greater New Orleans area.  

Txt4health and Walmart Celebrate Alert Day

To recognize and spread awareness of American Diabetes Association's Alert Day, CCBC's txt4health program partnered with ten local Walmart stores to encourage residents to take ALert day charge of their health and participate in the one day nation-wide "wake-up call" and find out if they are at risk for type 2 diabetes.


Tuesday, March 27th, promotional events were held at ten Walmart locations throughout the Greater New Orleans area. Each location had an informational table where customers learned more about diabetes health and txt4health and how to enroll in the mobile health intervention. Pharmacists and pharmacy staff members were also available to answer specific questions relating to diabetes health, risk, complications, and healthy behaviors.


Alert Day garnered media coverage by several local television stations, providing the opportunity to spread the word about diabetes risk and txt4health including the interview below that also included a healthy cooking demonstration.


March 27, 2012  Diabetes Awareness Day  WWL  6 AM.wmv  

As one of 17 communities chosen to participate in the Beacon Community Grant Program of the Office of the National Coordinator for Health Information Technology, the Crescent City Beacon Community (CCBC) was awarded $13 million over three years to strengthen local health information technology (HIT) infrastructure. Several major hospitals, public health agencies and community-based primary care providers are currently participating in this historic effort convened by the Louisiana Public Health Institute (LPHI).

The Louisiana Public Health Institute (LPHI) is a statewide, 501(c)(3) nonprofit organization founded in 1997 that serves as a partner and convener to improve population-level health outcomes. We are part of a growing movement of public health institutes across the country. Our mission is to promote and improve health and quality of life through diverse public-private partnerships with government, foundations, academia, community groups and private businesses at the community, parish and state levels. LPHI coordinates and manages public health programs and initiatives in the areas of health systems development and health promotion/disease prevention and provides an array of services to help meet the needs of local and national partner organizations.
For more information visit or or contact us.
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