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10.8.12

BUILDING A COMMUNITY BRAND: THE BASICS   


By William C. Smith, D.B.A., Marketing Professor at the University of Southern Mississippi
and Robert Ingram, PCED, President/CEO of the Baldwin County, Alabama Economic Development Alliance
A community's brand must be well managed. This article covers what is a brand from the customer's point of view and what are the basic elements of building a brand: from who to target, with what message, establishing your order of priorities, and a few keys to budgeting and measurement. These first steps, which flow from understanding the people you want to influence, will provide any economic development professional with the initial tools needed to identify their community's unique advantage and the best alternative to achieving the community brand they desire.  LEARN MORE (viewing for IEDC members only)

USM STUDENTS RECOGNIZED AT GOVERNOR'S ENERGY SUMMIT        


Several Southern Miss students currently involved in solar cell research were recognized for their efforts as part of Gov. Phil Bryant's "Energy and Economic Development in the 21st Century" summit, which took place on Oct. 4 at the Jackson Convention Complex. The student researchers are working closely to identify renewable energy sources under the direction of Southern Miss professors Sarah Morgan and James Rawlins in the School of Polymers and High Performance Materials and professors Gordon Cannon and Sabine Heinhorst in the Department of Chemistry and Biochemistry. "Renewable energy is an exciting growth industry for Mississippi," said Morgan. "Our Governor recognizes the great potential of our students to... LEARN MORE 

SOCIAL IMPACT BONDS: NEW COMMUNITY DEVELOPMENT TOOL   


According to the August 2nd issue of the Wall Street Journal, "Goldman Sachs Group Inc. has agreed to invest nearly $10 million in the country's first Social Impact Bond, a mechanism for funding prevention programs in which the government pays for services only if the programs have produced agreed-upon results. The idea was first implemented in the United Kingdom and, though that program's success has not yet been measured, Minnesota, Connecticut and Massachusetts all are planning to try the model." Erik Page provides an overview of this new tool in his September 2012 Entreworks Insights newsletter, with a link to a more detailed report by Social Finance, Inc., entitled "A New Tool for Scaling Impact: How Social Impact Bonds Can Mobilize Private Capital to Advance Social Good."

JOIN US FOR OUR SOUTHERN MISS ECONOMIC DEVELOPMENT RECEPTION


We will be hosting our fall reception on Friday, November 2, 2012 from 7:00 PM and 10:00 PM.  This will be a networking/social event where we welcome all friends, family, students, alumni, and staff of Southern Miss Economic Development to attend!  It will be a great opportunity to meet the students, alumni, and friends of the Southern Miss Economic Development program.  This event will be hosted at the Ogletree Alumni House on the Hattiesburg campus of Southern Miss.  Parking, food, and beverages will be provided for all attendees. Please R.S.V.P. and register here if you plan to attend!  

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Trent Lott National Center | Master of Science in Economic Development