Down To The Wire
Keep in mind this was written on Thursday. NOW FRIDAY
We nailed the market Tuesday but missed a metric. We called a disappointment in the consumer confidence number at 54 but it pleasantly surprised at 59. New home sales we soft as expected and Mr. Market danced to the tune we set out last night. The market was down about .8%.
We have been long AMZN and were rewarded today after hours as they had a good quarter. We did pick up some August 220 dollar calls but have not seen the pop we expected. There is time.
Now on the down side. OUCH! We pimped a call option on ITW, Illinois Tool Works expecting a meaningful beat. (This was a gamble and we did use the sticky wadded up poker money for this play.) My arrogance and confidence got ahead of me on this one as I gamble with OPM (Other People's Money) as well. Their earnings and forward looking comments were ugly. The calls are off about 95%. OUCH! We will be digging out of that hole for quite a few trades. We are looking at some put options to make it back, but have to judge of the 8% drop today was an over correction. More homework.
Speaking of homework. I got all goosebumpily when none other than my Patrone of Patrone asked about a stock. OPEN OpenTable, Inc. provides restaurant reservation solutions in the United States, Canada, Mexico, Europe, and Asia. It offers solutions that form an online network connecting reservation-taking restaurants and people who dine at those restaurants. The company offers electronic reservation book (ERB), an integrated software and hardware solution that computerizes restaurant host-stand operations. The ERB streamlines and enhances various functions and processes for restaurants, including reservation management, table management, guest recognition, and email marketing. The company also operates opentable.com, a restaurant reservation Website that enables diners to find, choose, and book tables at restaurants on the OpenTable network in real time. In addition, it offers OpenTable Connect, which allows restaurants to take online reservations through the OpenTable Website; POP program, which lets restaurants offer diners bonus Dining Reward Points for reservations at select times; and telephone reservation management services for restaurants. Further, the company operates toptable.com, a restaurant reservation site; and designs, builds, and operates the OTRestaurant Website, which serves as an information and services portal for its restaurant customers. OpenTable, Inc. was founded in 1998 and is headquartered in San Francisco, California.
Back in November 3 2010, we did mention the stock:
"Table for Two
I was going to write a nice little piece here about a cool stock that IBD, Investors Business Daily helped me find today. You see it is Wednesday and I jokingly call it date night as I regularly have dinner with one of my best buddies (and reader). We usually go to one of the best places to dine and relax near our homes. It is the famous Hanna's, best beef, best wine (though I occasionally bring my own) and best hugs in OC. But I digress. As I read this article early this morning about OPEN OpenTable, Inc., together with its subsidiaries, provides restaurant reservation solutions in the United States, Canada, Mexico, Europe, and Asia. It offers solutions that form an online network connecting reservation-taking restaurants and people who dine at those restaurants. I thought I would check it out to find a decent place to try for a change. The first thing I did was to make sure Hanna's was in their database. Not only was it in their database, they have 52 reviews, all but one exceptional. The one that was not exceptional was not all that bad but they said it was too narrow a place. This must have been a review from a portly person as even chubby I do not have a problem navigating my way through the place. After reading the article, tonight I thought I would check out the stock since it was my turn to buy and I had run into OpenTable in quite few places I had researched for another dinner I had scheduled. The website is cool, informative, interactive and has me thinking about placed I did not know about. The viral social network aspect of this has a lot of legs. So let's look at the fundamentals. Wow should have done this last night. The stock closed up today by 12%. But let's ignore that point and still look at the numbers. Forward looking P/E is huge at 62, but that is because the company has shown phenom growth. The 5 year average earnings per share growth
http://www.investopedia.com/terms/e/eps.asp
is a whopping (financial term for very impressive) is 36%. That is a 5 year average. Now there is no way to say that growth will continue, but from their sec filings they claim 14,000 restaurants and 160 million diners. By the way these are global stats so they have just begun to scratch the surface of this market segment. I would guess market penetration in the US at less than 2%. The social network acceptance of this is building a fairly wide competitive moat. As the economy improves and more people discover the usability of the site, I think it could be huge. With that said and the huge bump it had today. We are going to play this with a call option. We are going to look at some January $70 call for $6.00. I have a feeling that train may have already left the station, but we'll give it tram. For every contract we buy we will control $6,800 of OPEN stock for $600. The option is selling for about 7.75 at the moment so we need a little downward adjustment to catch this option and hope we are not catching a falling knife. This is very speculative, but I like the product and except for the very expensive price, I like the stock."
So now let's take a look now. The stock was at 62 back then and is now at 75. We did not catch the call mentioned in the November post, but did go long in April of 2011 only to be stopped out in May with an 8% loss in the 100 dollar range. My timing sucked because Jeff Jordan of Paypal and eBay fame stepped down in May. I got out at 90 is and missed the fall to the 70s. Jordan left to cash out after seeing a 400% gain in two years and to form a venture capital firm. He is still Chair of OPEN. In a recent interview with Business Insider Jordan explained how "sticky" the site is. Mr. Hanna was telling me how painful it would be to contemplate switching a service even if he wanted to.
Dave is doing the right thing as he is looking at a stock he knows. He is familiar with the product or service. By kicking the tires and doing a little homework he knows it is not a "cheap" stock so if he buys he will be paying a premium for future growth and profit.
We will wrap up the miserable week when we go through this week's Barron's tomorrow. Needless to say, eve though we got a few of the economic data points right, concern over the debt ceiling dragged the entire market down.
One of readers Doyle W. was asking about Boeing. I have to do some homework, but the deal with AMR this week does not look accretive and could saddle the company with some huge long term debt if oil spikes above 150 a barrel likes is expected. CAUTION. I will run some numbers and report back.
Sorry not much art tonight.
Salve Lucrum