Alexandra & Associates
Power Bytes

April  2011




What a surprise! I opened my Power Byte and there it was - in bold red letters - a typographical error.  SURPISE!!!  How embarrassing!


I received a number of notes from readers who wanted to share their "surprises" with me- but nobody said anything about the typo.  I wondered if they were just being polite, or if they actually missed it too.


One of my readers thought I had done it deliberately to check if people were actually reading the Power Bytes.  Not so.


Another asked if I had done it to provide a coaching opportunity about paying attention to what people send you.  It would have been clever, but that's not what happened.


I could say that it wasn't my fault because someone else does my proof-reading, but that's not what happened either.


What happened was when I couldn't find the Spell Check Icon on the program I was using, I checked the document carefully (very carefully) word for word - and away it went.  I didn't pick up that typo.


I wondered how that could happen.  I came up with a few possible explanations:


1.    I don't know how to spell.

2.    I had too much on my mind.

3.    I am careless.

4.    I am human and make mistakes.

5.    I read the word as a whole.


Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe

Can you read it?  Probably.  Here's the translation.


According to a researcher at Cambridge University, it doesn't matter in what order the letters in a word are, the only important thing is that the first and last letter be in the right place.  The rest can be a total mess and you still read it without a problem.  This is because the human mind does not read every letter by itself, but the word as a whole.


I choose #3 & #4.

Thank you for all your support and for the wonderful notes you send.  They make such a difference for me and let me know that I make a difference for you too. 


Have a great day.



Alexandra Marcovitch
Alexandra & Associates
Join Our Mailing List