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2nd Quarter 2010 Newsletter


Hello , and Happy Spring!


We hope that this spring season is treating you well! We are excited to once again put forth this newsletter on a quarterly basis. We have revamped our look and made the information easy to read through. Give us your thoughts and we will happily listen!

We have lots of great new things to be on the lookout as well as changes to be aware of. We will be posting all of these newsletters on our website for your accessibility and future reference.


In This Issue
Folio Color Updates
New: Mitzvahs Album
New: Supplements V4
NSS 2010
New Fax Number
Lucky Onion Upgrades
New Order & Proof Approval Forms
Quick Links
Color Swatches
  IMPORTANT! Folio Color Updates!

  While we have had a nice long stretch, we are sad to share that it is  
  time to say goodbye to some of our most beloved colors. Some of the
  colors are entirely discontinued, effective immediately, while others
  have a short shelf life ahead.

 
 With a door closing, a new one opens!


  We are excited to announce these new colors as very strong
  replacements for the ones that are leaving us. You may not have some
  of these colors as of yet, but we'll mail new swatches your way soon.


       


Original Color - New Color - Life of Original Color


Anodized Silver - Silver Stardream - IMMEDIATELY DISCONTINUED

Steel - Blue Sapphire Stardream - IMMEDIATELY DISCONTINUED

Hades- Anthracite Stardream - IMMEDIATELY DISCONTINUED

Glisten Solar Yellow- Solar Yellow Non-metallic - IMMEDIATELY DISCONTINUED

Glisten Venus Violet - Venus Violet Non-metallic -
SHORT SHELF LIFE-CALL AHEAD!

Glisten Lunar Blue- Lunar Blue Non-metallic -
SHORT SHELF LIFE - CALL AHEAD!

Burgundy- changed to a linen finish - IMMEDIATELY DISCONTINUED

Sparkling Merlot - Ruby Stardream - IMMEDIATELY DISCONTINUED

Majestic Blue- same color with a different metallic sheen - IMMEDIATELY DISCONTINUED

Empress Emerald- Emerald Stardream-
SHORT SHELF LIFE - CALL AHEAD!

King's Gold- Antique Gold Stardream -
SHORT SHELF LIFE - CALL AHEAD!

Castle Copper - Copper Stardream -
SHORT SHELF LIFE - CALL AHEAD!

Ice Blue - none - IMMEDIATELY DISCONTINUED

Khaki- none - IMMEDIATELY DISCONTINUED

Tropical Green- Bamboo - 
SHORT SHELF LIFE - CALL AHEAD!


Closing the Chapter on Tissue Paper
In an effort to save papers, we are discontinuing our tissues, which do not serve any purpose other than aesthetic.

A little history: Tissues were introduced as a form of blotting any wet ink from the invitations before they were stacked onto each other. They would normally be left on the invitation along with the rest of the ensemble in the envelopes in order to avoid any rubbing of the inks onto any other card. Since then, technology has come a long way and the habit of putting tissues on the invites stayed for beauty's sake. At Lucky Onion, we believe that our invitations are beautiful without tissues. Moreover, the importance on cutting back on unnecessary papers goes a long way in being green for our future generations.
 
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Lucky Onion Mitzvahs Album
OFFICIAL LAUNCH 2010!


 
We are proud to announce the official launch of the Mitzvahs album at the National Stationery Show!
It was a long journey to get the album complete and we have had our first run of the album with lots of great success! We cannot wait to share the album with prospective retailers at the show!
Here are a couple of the top favorites!

 Boy and Girl Mitzvah design samples
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Supplement Designs



COMING SOON!
Supplements
Volume 4









With the success of Volumes 1-3 of our Supplements, we have decided to roll out with Volume 4. This volume will be specifically geared towards Photo Cards for the Winter Holidays. High
emphasis on typography, bright colors, fashion-forward designs will be the draw-in to these cards. Same great low prices and customizing capabilities, make this a great catch for your holiday
clients. Be the first to see it at the National Stationery Show!


Haven't seen our other Supplements Volumes? See what you have been missing out on!

Volume 1

Volume 2


Volume 3

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NSSBooth
   VISIT US AT THE NATIONAL STATIONERY SHOW!

   It's that time of the year again! The biggest show in the U.S., concentrated
   solely on all things paper and then some: The National Stationery Show. In
   our fourth year of being at the show, we feel the excitement of meeting new
   retailers, touching base with our existing retailers, and of course showcasing
                              our new products for the year. We hope that you will come see us at booth
                              3155 to share in our excitement!



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NEW FAX NUMBER

Make note of our new fax number:
1.888.882.9585

Our old fax number will stay intact for the next few months to help in the transition of the new number. Our new fax system will help keep better records and also be free of charge for all
out-of-towners to use.


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LO ONIONDID YOU KNOW?

We have lots of upgrading capabilities that have been introduced to our most recent lines. Some of which may not have made their way just yet into our older books. However, we welcome you to take advantage of these even if they're not in your books as of yet.
(More update information will come in another email.)




~ Envelope Liners & Patterned Ashley Backer Cards

We now have customizable envelope liners and Ashley Backer Cards. These liners and Ashley folios are adaptable to any pattern and color we have to coordinate with your existing invitations.

Retail Price for Envelope Liners: $1.20/ea.


Retail Price for Ashley Folios with Imprinted Pattern: $1.04/ea.


~ Envelope Addressing
Have a customer that would love to invest in calligraphy, but cannot afford to pay the price? Offer them our Digital Addressing Service, which allows you to choose the font (to match the invitations), the color and even a little motif to adorn the invitation envelope for only $1.44 the envelope (retail). Here is the Excel spreadsheet template to help you out!

~ Gems
Our gems are sparkling their way into our invitations. These gems are available in a number of colors and three different sizes. Easy to apply by hand (no tweezers or special applicators), these adhesive gems make decorating your cards a piece of cake! Each packet costs $8.04.

2mm 165/packet                 
3mm  125/packet                       5mm  68/packet


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New Order Forms & Proof Approval Forms

In an effort to save time and help our retailers placing orders and proofing stationery, we've made some significant changes to our order form and proof approval forms. We would not have been able to do with without your help! So keep the feedback coming!

ORD
ER FORM
Biggest changes:

- detailed out each card with more formatting instructions

- added seals sections

- cheat sheet included to help you fill out the form (all of our sizes, item #'s, and descriptions are listed for your convenience!)

- word document version added

  
downword            downpdf
 

PROOF APPROVAL FORM
Biggest changes:

1. removed wholesale pricing from both proof fees & cancellation fees -
   these will now be a part of the email instead!

2. removed our phone number, keeping only our fax number
   NOTE: OUR NEW FAX # is 1.888.882.9585

3. added an assembly request on form

4. added a designated "Did You Know?" section to help remind your clients of their upgrade options
   (see our did you know section in this newsletter)



LO Proof Template


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We are here to help you in any way we can! If you need us to talk with you over the phone about how to use any of our albums, our team of people are more than happy to walk you and your employees through the books.

As always, if you have any comments or suggestion on how to make our lines a better one, please drop us a note (info@luckyonion.com) or give us a call (303.877.9585)!
            
Best of luck in all your sales!
 
The Lucky Onion Team
www.luckyonion.com