Marketing Connections        

         "Great Art-- Well Marketed"
             - Michael Kaiser
     October  2009
light
In This Issue
What's Playing Web Launch
Marketing Profiles
Volunteers Looking
XLNC1 Spots
Display Case Rentals
Printing GIVE BACK Program
SDPAL @ San Diego Asian Film Festival
Citybeat Special
10th Annual SD Asian Film Festival
Airport Advertising
Internship and Volunteer Connections
Westfield Mall Advertising
Marketing Links
National Arts Marketing Conference
What's Playing Guide Launches New Website! 
 sdwhatsplaying

The NEW www.sdwhatsplaying.com is being revealed October 1, 2009

All listings in the current OCT/NOV/DEC issue will be listed within the new site. If you did not submit your listings in time for print publication and want to be listed on www.sdwhatsplaying.com, you mustprovide ticket inventory for Arts Tix to be listed.

BONUS: All listings on www.sdwhatsplaying.com that Arts Tix is selling tickets for, will receive a "Buy Tickets" button taking viewers directly to the ticketing page of their event.

1) It's never too early to submit your listings to What's Playing. The next issue is a JAN/FEB/MAR issue. List Events HERE

2) View the Media Kit HERE. Ads start at $95.
 
 

facebook connect Add What's Playing on Facebook!





Email: memmelmann@sdpal.com for more info or call 619-238-0700
Marketing Profiles & Online Community Message Board
shake Ad Trades & Joint Marketing

The Marketing Profiles will help us create opportunities amongst Dance, Music, Theatre, Visual, and Film organizations in San Diego and neighboring cities for ad trading and other marketing partnerships.


Fill out your profile HERE

View the current profiles HERE


All Marketing Profiles will be made available on www.sandiegoperforms.com and you may form your own cooperative partnerships.
Communicate with other SDPAL Marketing Professionals via the new Message Board to share, discuss, network, and collaborate.

Have an ad trade opportunity? Have a question about social media marketing?
Have an insider event to share? Have seat filling needs or an idea on a collaborative marketing project? 

Post it at https://sdpal.basecamphq.com

SDPAL Members Only

If you are not yet  registered,  please email memmelmann@sdpal.com for access to the message boards!
Volunteers Looking...
Many individuals contact SDPAL in search of volunteer opportunities in the performing arts industry.
Here are just a few currently looking to plug in...

SPOTLIGHT VOLUNTEERS

Volunteer 1Bill D. 

I'm very active in the community of HillCrest doing a great deal of volunteer work at the LGBT Center, Mamas Kitchen, & Being Alive. 

I enjoy volunteering, working with people. I'd be interested in learing more about the volunteer opportunities offered for ticket takers, ushers, and set design or just about anything behind the scenes.

I do wear a awesome computerized prosthetic leg and life is good although some things I had to learn to do differently. I'm very active high energy and committed to making a difference some place, somewhere. If i could be of any use, Please do let me know.

Thank you,

Bill D.
619-692-0792
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Volunteer 2Natalie H.

I am a student at UCSD and full-time accountant. Originally from San Francisco , I moved here three years ago and have yet to become completely acclimated. I would like to participate in some of the fun volunteering activities that San Diego has to offer. I am also preparing for graduate school and volunteering can't hurt. Anyway, I was in many plays in high school and also worked on lighting, sound and set design. I love painting and arts and crafts and also the theatre, although I am no longer interested in acting. I would love to contribute creatively to skits/sets or any other areas of the theatre and perhaps even help actors improve their skills as well.

Thanks!

Natalie H.
guavavx@yahoo.com

----------------------------------------------------------------------------------------------
Mercedes Schwartz

I am interested in opportunities to work with a costume design team for any theater productions that are in need of a motivated seamstress.  I studied fine art at California Institute of the Arts, and am going to school for Apparel design at FIT in New York come January, and would LOVE to work with any costume designer in the area in need of a helping hand!  I'm sure you are busy, but if you know of any opportunities feel free to contact me.  

Sincerely,

Mercedes Schwartz
858.334.5015


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More Volunteers interested in working behind the scenes!

STEPHANIE DE LA CRUZ

6192442942
stephdelacruz@hotmail.com

Juniper Briggs
828-350-8048
juniper.briggs@gmail.com

Kristie Rice
619 665 6010
krice03@yahoo.com

Diana Esparza
7602169243
esparza.diana@ymail.com

Lucilla Chan
6197886556
lucillac@gmail.com


Advertise Shows w/ XLNC1
xlnc1
XLNC1 On-air Advertising Packages for SDPAL Members

Members of SDPAL can receive an On-Air advertising package with XLNC1 Radio for only $300 during the months of October/November/December!

Package includes  12 (20 second) on-air spots-- run 6x between 6am-7pm, and 6x between 7pm-12am.

Contact  memmelmann@sdpal.com

Arts Tix Box Office- Display Case Rental
arts tix box office
Reserve a display case at the Arts Tix Box Office at Horton Plaza to promote your upcoming shows and events!
 





Poster Size   Duration     Rates
20" x 40"     (1-5 weeks) $40 members/ $60 General Rate.
40" x 40"     (1-5 weeks) $65 members/ $100 General Rate 
40" x 80"     (1-5 weeks) $110 members/ $150 General Rate 
 
*Rates are discounted $5 for (6-11weeks) and $10 for (12+ weeks)  
 
Email  memmelmann@sdpal.com to reserve space now.


New Movers Overages Mailing Program
FALL MAILING NOV 15th
TMG
The New Movers Mailing Program

SDPAL and The Mailing Group have teamed up to launch a new marketing program utilizing your promotional brochure overages.

The new movers list has people who have moved to San Diego from at least 150 miles away.
 
Studies show that new movers spend more money on goods and services in the first three months than they will in the next three years. Building their buying habits right after move-in can mean earning a lifelong customer. This program will reach them right when they move in!

Who can participate?
6 Organizations per mailing; SDPAL Members Only.

How often can you participate?
There will be Quarterly mailings. 

How does it work?
Your brochures or postcards will be inserted into a large "Welcome to the Neighborhood" envelope that will reach  around 500 homes per mailing.

Where does the mailing go?
All of San Diego County-- As far south as Chula Vista, Imperial Beach. As far north as Oceanside, Vista, San Marcos. East to places like La Mesa, El Cajon, Spring Valley, Lakeside. All of SD County, Zip codes beginning with 919, 920 and 921

How much does it cost?
Members only $40 per mailing to cover costs of shipping. First Come First Serve Basis.  The Mailing Group is donating the printing costs of the "Welcome to the Neighborhood" envelopes and also organizing the shipping and stuffing.


The next mailing is scheduled for Nov 15, 2009.

Email:  memmelmann@sdpal.com for access to the online application.
Printing for Non Profits
 
Take advantage of the give-back program for non-profits! The best deal in town for non-profits! SDPAL APPROVED.
Coast 2 Coast
SDPAL @ San Diego Asian Film Fest Festival
SDAFF
SDPAL @ The San Diego Asian Film Fest-- Oct 24th

SDPAL will have booth space at The San Diego Asian Film Fest to promote SDPAL members.

Please plan to drop off your promotional materials (fliers, brochures, etc)  to the Arts Tix Box Office at least two days before the day of the event.


RSVP: memmelmann@sdpal.com

SDPAL currently has material from:
CITYBEAT Special for SDPAL Members
Citybeat
October Special for SDPAL MEMBERS Only
(New Advertisers Only)



Citybeat and SDPAL are partnering together to make advertising affordable for you!



1/10 page BW ad = Reg Rate $201  SDPAL member rate = $110
(must run at least 2 weeks)

3/20 page BW ad = Reg Rate $284  SDPAL member rate = $175
(must run at least 2 weeks)

1/5 page BW ad = Reg Rate = $392 SDPAL member rate = $256
(must run at least 2 weeks)

Add color to any of the above sizes for an additional- $65 per ad


To take advantage of the opportunity this October, email memmelmann@sdpal.com for more information!
Last Chance--10th Annual SD Asian Film Festival 
SDAFF
 
SDAFF and SDPAL have teamed up to offer you a number of ways to reach the audiences at the The 10th Annual San Diego Asian Film Festival.  As one of the largest Film Festivals in the region, you'll have the opportunity to be exposed to a wide variety of diverse and arts related members of the community.  The Festival this year will be from October 15-29 (two weeks of exposure!) and will reach audiences of 30,000. 

Slide Projection Advertising:
Slide Projected Ads are placed before every film during the festival.
1 Ad on four screens for entire festival: $1500
2 Ads on four screens for entire festival: $2000

Program Booklet Advertising:
Program Booklets are freely distributed during the festival with distribution of 35,000+

Full Page: $2000 (black and white) | $2500 (color)
Half Page: $800 (black and white) | $1000 (color)
Quarter Page: $450 (black and white) | $500 (color) 

E-mail Daniel Matthews- Daniel@sdaff.org  - right now to receive a special SDPAL exclusive discount or to find out other ways to partner with the 10th Annual SD Asian Film Festival.

 www.sdaff.org
SDPAL Research on Airport Advertising

Airport Have you thought about advertising at the San Diego International Airport?








Currently JCDecaux are the advertising agents and the following advertising opportunities are available:  Visitor Center Touch Screen Advertising, Wall Wraps 22 x 14 ft, TV Screen, Ad Touch Screens, and Backlight Signs.

If you would like to know more or participate in a group marketing collaborative initiative,  please contact Marc Emmelmann, memmelmann@sdpal.com.

Internship and Volunteer Connections
 
FIND INTERNS AT:
Contact: Michaele Bialon, Internship Coordinator
(858) 598-1237; mbialon@aii.edu
 
*You may also submit job opportunities to the student body by contacting Michaele. 


Converse International School of Languages
Contact: Amanda Roberts, Internship Coordinator
636 Broadway Ste. 210
San Diego, CA 92101
(619) 239-5053; sdinternships@cisl.edu

 
*Students are required to work 20 hrs a week to fullfill scholastic requirements. Typically 7 week internships are coordinated year round.

FIND VOLUNTEERS:
Contact: Jessica Rodgers, Program Assistant
4699 Murphy Canyon Road
San Diego, CA 92123 
858-636-4131; jrodgers@volunteersandiego.org
Westfield Mall Advertising - Serious Deals!
eye corp
The San Diego Performing Arts League and EYE are teaming up! Contact memmelmann@sdpal.com for the  special rate card made specially for SDPAL Members.
 
EYE is a media company specializing in mall advertising across the U.S. One of the most important aspects of malls is that they are centerpieces of their community - a common place for people to be entertained, socialize with friends and family, and build their social identity

.eyelites

"Eyelites" ( billboard/poster displays) are some of the most impactful advertising available in malls. They stand over 6-feet tall, and over 4-feet wide, are placed in high traffic corridors, entrances, and gathering places. With locations spread throughout the malls, store locations, play areas, and food courts can be used to target specific audiences.
 
Malls include: UTC, Mission Valley, Horton Plaza, North County Fair,  Plaza Bonita, Parkway Plaza, Plaza Camino Real.
 
4 week rate starts at $400 for SDPAL Members. (General Rate is $600)
 
Contact memmelmann@sdpal.com  for the special rate card made specially for SDPAL Members.

Members, consider doing a joint marketing campaign with partner organizations.
Marketing LINKS
   
1) National Arts Marketing
National Arts Marketing

 




   
2) FIVE Essential Tips for Promoting Your Charity Using Social Media

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Please forward to interested associates.
 
Questions? Contact Marc Emmelmann, memmelmann@sdpal.com

 
SD THEATRE SCENE
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October 8-11
 Los Angeles
National Arts Marketing Conference

Presented by Arts Reach at the Millennium Biltmore hotel in Los Angeles.  

 
 New this year will be a special Post-Conference Day titled "Revolution in the Board Room," designed for staff members and their board members. See conference details, including registration and lodging:  

MORE HERE

 

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