"I've learned that mistakes can often be as good a teacher as success." - Jack WelchIn October of 2008 we began renting an indoor mall space that we call the "Community Event Center." We spent some serious sweat equity in painting, re-carpeting, and re-working the space, but God continues to open doors of opportunities to reach out to the communities that we serve in some pretty amazing ways.
Already we've held a cookie decorating class, an eBay seminar, a Quit Now™ smoking cessation clinic, free concerts, and beginner computer classes. We've purchased 6 laptops, and have completely outfitted a small conference room with a conference table, wide screen flat panel television and rolling conference chairs. With the simple décor and business style environment, it makes a perfect venue for getting together with people in a non-threatening way.
Upcoming events include a "Fire-Proofing Your Marriage" small group, "Financial Peace" seminar, beginner guitar lessons, a "Healthy Snacking" class for busy parents, and the list goes on and on. The Community Event Center is a very busy place, and we're learning what is (and what isn't) working.
I am fortunate to work in a conference where this type of creative outreach is encouraged and supported. Our message stays the same, but the methods we use in conveying that message can and should change depending on the target audience we're attempting to reach. Check out this quote: "New methods must be introduced. God's people must awaken to the necessity of the time in which they are living." (
Evangelism, p. 70) Whether we have a "win," or our idea completely bombs, there is value in learning what does (and doesn't) work.
To make sure we're transparent and responsible, I'm tracking our progress publicly in a blog called,
"What's Working In Outreach." I share our successes and failures candidly and without apologies. Admittedly, I'd rather just share our successes but my heart tells me that there is value in seeing what
doesn't work, too. This is an experiment in outreach analysis. Through the blog, I'm sharing real-time results, both good and bad.
Would you continue this discussion with me at the Night Owl Café Weblog? I'd like to know: how do you track the performance of your outreach programs? Should we do a cost-benefit analysis for outreach activities?
Mike Temple pastors a three-church district in North and South Dakota. Read his blog at www.whatsworkinginoutreach.com.