Mullins' Creative Solution

The RV Daily Report, is the recreational vehicle industry's comprehensive daily e-newsletter. Because it is so full of content, with lots of text and active links, it was informative but not user friendly. The sections were not clearly defined so navigating to a specific area if interest was difficult. Paid advertising submitted by outside vendors added to the confusion with lots of color logos and other graphics.

First, Mullins Creative created color-coordinated bars  to enable readers to locate sections easily. Their design was simplified  for quick  recognition and separation from the many ads while maintaining the integrity and branding of the newsletter.

Second, custom buttons just below the banner were added to direct readers to the RV Daily Report website, forward the publication to others or sign up for the newsletter if they were not already subscribed. These buttons help RV Daily Report grow their database and potential for success.  

About the RV Daily Report

Greg Gerber is the editor of the RV Daily Report. If you have even the slightest interest in RVs this newsletter will expand your horizons; and if  you are an avid RVer or are in the business, Greg's newsletter is a must read. Every day, Greg scours his sources looking for the best deals, the newest items and the hottest trends relating to the RV community. To subscribe to his newsletter visit RVDailyReport.com.     

 If you would like to communicate frequently with your targeted audience, establish yourself as an authority and market leader, enhance your credibility, and promote your service or product, 

a professional marketing campaign is the solution.

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