Client Dilemma

Susan Ratliff, former owner of Exhibit Experts, recently sold her company and decided to rebrand herself as an author, speaker, trainer, consultant and expert on teaching businesses how to exhibit like an expert. She needed a marketing portfolio to successfully make this transition from her old company to her new identity. 

Mullins' Creative Solution

We decided that Susan Ratliff's picture should appear front and center on all of her branding materials-after all, she's now the product. We then built a brand around her image, choosing an eye-catching color palette and an attention-grabbing design. We created a banner stand, event promotion flyer, handouts, CD labels and a sell sheet to ensure her new venture had a comprehensive marketing portfolio.

Susan Ratliff is an award-winning entrepreneur with 30 years of experience in sales and marketing. She teaches clients how to turn their exhibit booth into a powerful profit center by branding their image, attracting attendees, getting leads and driving sales at tradeshows shows and events. Visit www.susanratliff.com.

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