Client Dilemma

Front & Back of SML Card

Save My Life Cards needed plastic wallet-sized cards to encase, protect and draw attention to its USB flash drives that carry an individual's emergency medical information. The client had seen its competitors' cards and felt they looked cheap and wouldn't be noticed or highly regarded by medical personnel and first responders in an emergency situation.

Mullins' Creative Solution

We designed two-sided, wallet-sized cards to encase the USB flash drive and its valuable information. Our first step was to conceive the branding. We designed a logo that was similar to the American Red Cross, so that responders to an accident or medical emergency could easily recognize that this card contains useful medical information. We then chose bold red and black as our color palette and created a border with the phrases "My Emergency Card" and "Save my Life" to further identify the importance of this card. We also created branded business cards for those who work at Save My Life Cards.

 

About Save My Life

The Save My Life Cards can speak for you (and your loved ones) in an emergency situation. Each USB flash drive contains an individual's emergency medical information that can be viewed simply by placing it into any USB port. Visit www.SMLcards.com.

 

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