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Client DilemmaTW Lewis Newsletter. 

Tempe-based homebuilder T.W. Lewis was contemplating switching from a print newsletter to an electronic format. The company was looking for ways to reduce costs without losing touch with its homeowners, because staying top-of-mind is an important part of earning repeat business. 

 

Mullins' Creative Solution

After assessing the options and the audience demographics, T.W. Lewis opted to remain with a print newsletter. The company felt that homeowners have come to expect this newsletter in their mailbox each quarter, and switching to their e-mail inbox instead could result in lost readers. Additionally, the longer length of T.W. Lewis' articles is more readable in a printed format.

 

About T.W. LewisTW Lewis Pic

Established in 1991, T.W. Lewis Co. is a Tempe, Arizona-based homebuilder that has established a reputation as an industry leader in the areas of product quality and customer service. Confidence in your new home begins with trust in your builder, which is why Tom Lewis, founder of T.W. Lewis, believes in dealing with customers fairly and treating them with respect. In 2009, T.W. Lewis was the Gold winner of the National Housing Quality Award. T.W. Lewis can be reached at 480-820-0807 or by visiting www.twlewis.com. 

 

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