Client Dilemma 

T.W. Lewis Co., a Tempe-based homebuilder, wanted to build brand awareness with middle- to upper-class tourists visiting Phoenix for the January 2011 Tostitos Fiesta Bowl. The company decided to purchase a full-page ad in the Fiesta Bowl publication to showcase the beautiful, high-quality homes available in Arizona, hoping to entice visitors to buy a second home in the Valley.     

Mullins' Creative Solution

A four-color, one-page ad was created that showcased the unique amenities of a high-end Arizona home: an exterior shot of a home with a spacious courtyard, desert landscaping and a southwest feel. Once we set the stage of what life in Arizona looks like, messaging centered around quality construction-with an emphasis on T.W. Lewis winning the National Housing Quality Award.   

About T.W. Lewis  

 Established in 1991, T.W. Lewis Co. is a Tempe, Arizona-based homebuilder that has established a reputation as an industry leader in the areas of product quality and customer service. Confidence in your new home begins with trust in your builder, which is why Tom Lewis, founder of T.W. Lewis, believes in dealing with customers fairly and treating them with respect. In 2009, T.W. Lewis was the Gold winner of the National Housing Quality Award. T.W. Lewis can be reached at 480-820-0807 or by visiting www.twlewis.com.