TMI ... Too Much Information!
 We've
all got the same problem, we're on information overload every day. To
help our clients get the most from "Avoid Collateral Damage" we've
broken it down into four areas of interest so you can quickly scan for
information that is pertinent to you, your company or organization.
1. graphic design & branding 2. email marketing 3. self-publishing solutions 4. speakers' essentials
We hope this helps you navigate more quickly!
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graphic design & branding
 If you're making your own letterhead in Microsoft Word or another layout program and plan to print it out on your desktop printer, be careful that you import your company's logo into the document proportionally. It's easy if you just remember to hold down the SHIFT key whenever you scale your graphics. This will retain their intended proportion and integrity.
The top example is a great logo we designed for APEX National Decorators. If they aren't careful when scaling it in their documents, their logo could look end up looking like the bottom example which has been stretched out of proportion horizontally. Scaling without holding the SHIFT key could dramatically change the look of their logo, and distort the composition proportion that we've worked hard to develop. The smart folks at APEX know better than to do this, but many other people might not. So, be extra careful when scaling your graphics and avoid distorting your company's logo.
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email marketing
How often should I send out my email marketing?
 Here's the deal, it all depends on your relationship with your customers and the information you are providing. Early on in a relationship, a customer may feel imposed upon if the communication is too often. But, after the relationship is stronger and the customer is tuned in to your offerings and information, you may be able to connect more often and your communication will be most welcomed.
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self-publishing solutions
20% off all bookmarks through July 31
We were just notified that our favorite bookmark printer is having a Summer Sales Event through July 31 so we're passing on the savings to you. So if you are thinking of using bookmarks to promote your books, this would be a perfect time to get them ordered.
2" x 8" Bookmark Printing SALE Prices
- Full-color, 1-sided
1,000 $99
2,000 $119
- Full-color, 2-sided
1,000 $109
2,000 $129
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professional speakers' essentials
 Want your one-sheet to set you apart from other speakers?
Professional speaker Deborah Gardner fell in love with a one-sheet she picked up at an international conference and asked us to create hers utilizing some of the unique qualities from the one she'd seen. Instead of a typical 8.5 x 11 sheet, Deborah's new 2-sided, full color one-sheet is 5.5 x 8.5. And, to really make it unforgettable, Deborah's new one-sheet is now 16 pt. card stock with UV coating on both sides. It's gorgeous to look at and feels like a million bucks. That's just how Deborah wanted meeting planners to remember her!
What's the impression you're leaving when you share your one-sheet? Does it highlight your uniqueness? Does it really pique interest? Think out-of-the-box to be remembered, just like Deborah.
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Mullins Creative Inc.
7520 E. 2nd Street, Suite 5 · Scottsdale, AZ 85251
480-941-8202 |
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FREE
SPECIAL BOOKLET
87 TIPS
for a
BETTER
NEWSLETTER
Both print and electronic newsletters are great marketing tools. But done
unprofessionally, they can truly do more harm than good.
Keep this handy booklet on your desk for tips in every area of newsletter production from Getting Started through Developing Content, Layout, Proofing and Distribution.
Follow these tips and your newsletter will look more professional, be a better reflection on your organization and most importantly be of more value to your readers, which is what you want to achieve anyhow!
Click here for your FREE TIPS Booklet.
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Word Tripper
by Barbara McNichol
Perseverance vs. Persistence
"Perseverance" is
used favorably to imply continuing an activity or purpose despite difficulties.
"Persistence" is
used to suggest unremitting, even annoying continuance of an effect.
Despite the mountain climber's perseverance in the face of exhaustion and frostbite, the persistence of blizzard conditions kept him from reaching the summit.Word Tripper: A pair of similar words with different meanings and spellings that can trip people up! Sign up for Word Tripper of the Week www.BarbaraMcNichol.com 520-615-7910
Note: Barbara McNichol is a professional writer we've known for several years. She is best known for her work on nonfiction books and book proposals, speaker and book promo one-sheets, articles, reports, blogs, ezines and ebooks.
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