Nine text formatting tips you can use today
The devil is in the details, making a pronounced difference between a professional-looking marketing piece and an amateurish piece destined for the round file. Here are some of our favorite tips you can easily implement when formatting your next document.
- Use soft returns to keep names and dates together rather than splitting across two lines.
- Avoid long lines of small type that scroll all the way across the page. They are are hard on the eyes and really slow down the reader. Turn those long lines into columns.
- But also avoid short lines of large type which inevitably have excessive hyphenation. Both cases decrease readability.
- Limit headlines to no more than three lines.
- Eliminate all hyphens in headlines.
- Eliminate excess space in lists by reducing the distance between bullets (or numbers) and the text they introduce.
- Avoid subheads appearing by themselves at the bottom of a column or page. Make sure at least two sentences of the paragraph follow subheads.
- Never indent the first line of a paragraph following a headline or subhead.
and finally,
- Break the habit of typing two spaces after periods - that went out with the typewriter. Thanks to the computer, only one space is necessary after a period.
Did you find these tips easy and helpful? Watch for our soon-to be-released booklets, destined to be the handiest little style books available to keep every document in every office looking neat and professional.
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Talk show host endorses Constant Contact
 Driving home from work last week, I tuned in to Hugh Hewitt discussing the economy, the effect it was having on small business and possible solutions to help them out. The next thing I knew he was sharing what we've all known for a long time, that Constant Contact is an affordable, high-quality marketing tool that gets results for small companies and associations.
I contacted Hugh who gave me persmission to share that segment of his show. Click on this link for 3 minutes of that conversation, Hugh Hewitt
For more information on how to utilize Constant Contact as a part of your marketing mix, call us today at 480-941-8202 and we would be glad to get you set up with a 60-day free trial. |
